Leading The K-Beauty Wave

Korean beauty mogul, Amorepacific, brought us Etude House, Hera, Innisfree, Laneige, Mamonde and Sulwhasoo, and continues to push boundaries to create new products. Here are three product categories introduced by Amorepacific that have since become staples in the cosmetics industry.

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Korean beauty mogul, Amorepacific, brought us Etude House, Hera, Innisfree, Laneige, Mamonde and Sulwhasoo, and continues to push boundaries to create new products. Here are three product categories introduced by Amorepacific that have since become staples in the cosmetics industry.


Face masks are designed to be cleaned off, or used before a moisturiser. There wasn’t a leave-on-and-sleep mask until 2002, where Laneige launched its Water Sleeping Pack (now renamed as Water Sleeping Mask). It was the first mask that lets you go to bed right after application. Designed to work with skin’s natural healing cycle at night, it helps it recover from the damage racked up in the day. The refreshing formula also deeply hydrates without leaving the skin feeling uncomfortable.

From Left: 

♥ The Innisfree Green Tea Sleeping Mask, $22 (80 ml), contains powerful antioxidants that protect against free radical damage.

♥ The Hera Aqua Recharging Sleeping Mask, $38 (50 ml), hydrates and helps skin lock in moisture. It also reportedly protects against fine air pollutant particles, and soothes skin redness.

♥ Rich in a floral oil complex, the Mamonde Enriched Nutri Sleeping Mask, $28 (100 ml), is compatible with skin’s natural oils, and that allows thorough absorption, so the skin can recuperate while you sleep.

♥ The Cica Sleeping Mask, $45 (60 ml), is the latest addition to Laneige’s sleeping mask repertoire. Containing Amorepacific’s patented cica ingredient Forest Yeast, this lightweight formula helps to accelerate skin barrier recovery and soothe skin inflammation.

♥ The Sulwhasoo Time Treasure Invigorating Sleeping Mask, $265 (80 ml), has Korean red pine extracts and wild-simulated ginseng to invigorate and strengthen for more supple, radiant skin.

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Inspired by ink stamps, cushion compacts were created to help solve a beauty problem – touching up on sun protection without smudging makeup. 

Amorepacific’s solution was a lightweight foundation formula, high in SPF, which is easy to carry around. While the idea was simple, finding the right sponge was actually far from easy. It took the company years before they found a suitable sponge material and came up with the first cushion compact in 2008.

The proprietary cell-trap technology allowed them to formulate a low viscosity sunscreen, skincare and foundation, which stays in the sponge but applies as a lightweight, fluid layer. This hybrid base of makeup, sunscreen and skincare is now a necessity for many, loved for its portability, efficacy and versatility.

From Top: 

♥ The Etude House Skin Glow Essence Cushion SPF 50 + PA++++, $32, protects skin against UV damage, while hydrating skin with its triple hyaluronic acid formula.

♥ The Sulwhasoo Snowise Brightening Cushion SPF 50+ PA+++, $85, imparts a radiant glow to the skin. It has skincare ingredients which help to brighten, hydrate and protect dull skin. 

♥ Ideal for oilier skin types, the Mamonde Brightening Cover Powder Cushion SPF 50+ PA+++, $32, controls shine with minimum oxidation. The formula is also long-lasting, allowing skin to look flawless for up to 12 hours.

♥ Unlike those that come with an exposed sponge, the Innisfree My To Go Cushion SPF 50+ PA++, $38, dispenses the product onto a blending plate that allows a cushion puff to pick up the product in a hygienic manner.

♥ The Laneige Layering Cover Cushion SPF 34 PA++ & Concealing Base SPF 50+ PA+++, $43, is a two-in-one cushion that provides fantastic coverage. It also allows you to control how matte or glowy you want your skin to look, by layering the cushion and concealer on different parts of your face.

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Formulated to be the first step of skincare – after you have cleansed your face and before your toner, boosting essences prep the skin for the absorption of active ingredients in the skincare products that follow. It also helps to increase the efficacy of subsequent skincare products as well as hydrate skin.

The first boosting essence from Amorepacific was Sulwhasoo’s First Care Activating Serum EX that was introduced in 1997. It works to hydrate the skin and enhance its natural radiance. It is still one of the signature products for this luxury ginseng-centric brand.

Subsequently, brands under the Amorepacific Group, such as Hera, Innisfree and Laneige, have also developed their versions of the boosting essence. This, in turn, brought the benefits of using a boosting essence to a broader audience.

From Left: 

♥ The Hera Cell Essence, $80 (150 ml), contains eight cell-activating ingredients that help optimise skin health. This watery essence helps keep the skin hydrated, and at the same time, prevents moisture loss.

♥ The Innisfree Jeju Pomegranate Revitalizing Toner, $30 (200 ml), helps improve skin’s defences against free radical damage with antioxidants derived from pomegranate juice and pomegranate seed oil.

♥ The first boosting essence ever created by Amorepacific, the Sulwhasoo First Care Activating Serum EX, $115 (60 ml), helps improve skin’s health, resilience, elasticity and clarity. Made with traditionally Korean herbal ingredients, this lightweight serum nourishes skin to help fight against the signs of premature skin ageing.

♥ Both a gentle exfoliator and a hydrator, the Laneige Cream Skin Refiner, $38 (150 ml), sloughs away dull skin while infusing it with essential hydration. Its hypoallergenic formula means it’s suitable for most skin types, including sensitive skin.

♥ The Mamonde First Energy Essence, $42 (150 ml), has botanical ingredients that help restore hydration to parched skin, allowing these ingredients to penetrate deeper into the skin.