Korean beauty mogul, Amorepacific, brought us Etude House, Hera, Innisfree, Laneige, Mamonde and Sulwhasoo, and continues to push boundaries to create new products. Here are three product categories introduced by Amorepacific that have since become staples in the cosmetics industry.

It’s easy to tell that our locks have gone dry or become fragile from external damage or simply a lack of TLC, but it’s not so easy for us to notice that we’re neglecting the health of our scalp.

We uncover the hidden mysteries of nature on Jeju Island – and seven reasons why you must visit.

The solution to skin problems may lie in seawater trapped in volcanic bedrock 130m below ground surface. GOH YEE HUAY reports from Jeju Island, South Korea, the only place in the world where 2.7 billion tons of it is readily available.

Blur the lines and look your best at any age with these easy tips.

Your essential guide to recharging your scalp and hair begins here.

Not sure which clay mask is suitable for your skin type? Don’t worry, innisfree has you covered.

To do their bit to help keep the Earth clean and green, Korean beauty brand innisfree launched their annual “Eco-Handkerchief Campaign” in 2010.

Treat your skin while showing your support for the planet with Innisfree’s Eco-Handkerchief campaign.

Innisfree Forest For Men Perfect All-In-One Cleansing Foam.

Innisfree’s Whitening Pore Sleeping Pack ensures you rest easy as it transforms your complexion from the inside out

Kit Chua heads to Seoul with Innisfree to find out how to turn all our eco-friendly beauty fantasies into reality.

The weather is sweltering and humid, and you have a long day ahead that includes meetings and an after-work date. It sounds like you need a little help from innisfree to help you stay looking fresh and bright-eyed.

Now that you’re well-acquainted with the gems of Jeju Island, it’s time to learn about the products that harness the goodness of these natural ingredients.

Innisfree pursues only the finest in nature, and the brand makes sure the benefits from the pristine surroundings of Jeju Island are delivered to you through their products.

Flawless skin shouldn’t just belong to models in magazines – here is how you can achieve YoonA’s skin with superhero cushions from innisfree.

Experience the harmony of nature through your five senses at the innisfree Jeju House.

As the saying goes, good things come in pairs. Up your beauty game by partnering your makeup with the perfect skincare. Here are the latest unbeatable duos from innisfree.

Be kind to your skin while caring for the planet with these nature-inspired products from Innisfree.

Be kind to your skin while caring for the planet with these nature -inspired products from innisfree.