Find Your Inner Strength

The key to healthier, younger-looking skin is within you.

Portrait of Tammy Strobel

as unique as your thumbprint, an ecosystem of microorganisms live on and within your skin, and has been an integral part of your skin’s defence system since the day you were born. These microbiome contain up to 1,000 species of bacteria, forming a protective barrier which maintains the skin’s pH levels, regulate excessive inflammation and improve skin’s healing process.


While skin’s microbiome are decided when you are born, they continue to evolve as you age. The microbiome of an older woman would usually differ from that of a younger woman, showing an increase in the variety of bacteria as we age. However, factors such as pollution, UV damage, diet, hormones and medication can affect a person’s microbiome, causing it to display a microbiome signature which is closer to that of someone older.

When skin is exposed to aggression, the number of bacteria decreases, and without help, these microbiome often do not recover from the damage. Hence, protecting skin’s microbiome is key to maintaining skin health and supporting its recovery from damage.


Although skin’s microbiome is susceptible to damage, there are also ways we can help improve its recovery. Backed by 15 years of microbiome research, Lancôme’s signature Advanced Génifique Youth Activating Serum gets an upgrade on its 10th anniversary to help protect and strengthen skin’s microbiome.

The new serum is formulated with a unique blend of seven pre- and probiotics. Prebiotics act as a food source for the microbiome, allowing them to flourish; while probiotics are live microorganisms, which are often referred to as “good bacteria” that helps strengthen the skin’s microbiome, and provide relief from sensitivity.  Two Lactobacillus strains can be found in the serum, and they are one of the strongest and most compatible with our skin.


In an extensive study on 4,000 women from four different continents, the Advanced Génifique Youth Activating Serum has been proven to suit all skin types, including sensitive skin. In a test to determine bacteria recovery rate, the serum increased bacteria count 10 times faster compared to bare skin in just one application, making it easier for skin to bounce back from aggression.


With the new-and-improved serum, skin is more resilient, making it harder for allergens to penetrate the skin barrier, and subjecting it to damage. Lancôme’s Singaporean ambassador, Jeannette Aw, likens the serum to a strength that’s always within you, and since trying it, she’s found her “skin now recovers faster and looks visibly younger”. The fast-to-absorb formula, which comes in a bottle with an exclusive self-loading dropper that dispenses just the right amount each time, has been shown to help skin look more radiant in seven days. And with one bottle, the major signs of ageing like radiance, fine lines, wrinkles, texture, elasticity and firmness are also visibly improved.

"My strength makes me believe, there is nothing I can’t do. Today, I discovered another strength, my skin’s Microbiome. The new Génifique activates my skin’s microbiome. It nourishes the microorganisms that live in and on the skin. My skin now recovers faster and looks visibly younger. It brings my youth to life."

 – Jeanette Aw
My Reading Room

To further enhance your anti-ageing beauty regime, complement the newly-formulated Lancôme Advanced Génifique Youth Activating Serum with the Advanced Génifique Light Pearl Youth Activating Eye & Lash Concentrate (yes, it helps strengthen lashes too) and Advanced Génifique Yeux Youth Activating Smoothing Eye Cream.

To try the new microbiome science for yourself, sign up for your complimentary seven-day Advanced Génifique Youth Activating Serum trial kit at your preferred Lancôme counters. Or visit: