“ C” The Difference

Infuse your skin with the radiance boosting vitamin C and see your complexion instantly transform.

Portrait of Tammy Strobel

Remember when we were young and our mums kept telling us to take our vitamin C to boost our immunity?

Well, mum’s absolutely right. This essential vitamin is not just the cornerstone for growth, development and repair of our body’s tissues and vital functions, but it also encourages healing of wounds and formation of collagen for better bones, teeth, cartilage and, yes, even our skin.

With our skin’s daily exposure to free radicals, lines and wrinkles inevitably develop over time, causing uneven texture and a lacklustre sheen. Without enough vitamin C to combat this oxidative damage, the tell-tale effects of dullness and dehydration will cause our complexion to look older than its years.

Essential Nourishment

Unfortunately, our skin does not produce vitamin C on its own, so applying topical vitamin C is necessary to ensure it gets plentiful supply for maximum health. Skin-saving vitamin C plays a vital role in aiding your skin’s natural regeneration process and stimulating the production of collagen – the key to unveiling nourished, plump and healthy cells that give you that unmistakably radiant glow.

With Kiehl’s new and improved Powerful-Strength Line-Reducing Concentrate, the solution for your skin is literally in your hands. Its original formula has long been a hot favourite, with over five million bottles sold to date. Taking things to the next level, Kiehl’s has optimised this skin-booster by increasing the concentration of vitamin C to 12.5 per cent while the addition of hyaluronic acid – famous for its ability to hold up to 1,000 times its weight in water – enhances its moisturising properties.

The result? A fast-acting, anti-ageing serum that neutralises free radicals, reduces fi ne lines and wrinkles, and boosts your skin’s overall radiance.

Getting A Greater Glow

Even though it is well recognised as a vital antioxidant that keeps our skin cells healthy, vitamin C has a low lipophilic behaviour, which means it is not always easily absorbed by the skin. Due to the difficulty of stabilising vitamin C, reinventing the formula was no small feat. Kiehl’s carefully conducted trials involved 89 distinct formula variations that were tested over 10 months of dedicated hard work.

“Pure vitamin C can degrade when exposed to water, causing it to lose its effectiveness,” explains Dr Megan O’Brien, Kiehl’s consulting dermatologist. “A water-free formula (like Powerful-Strength Line-Reducing Concentrate) helps keep high concentrations of pure vitamin C stable and effective.”

Kiehl’s Powerful-Strength Line-Reducing Concentrate contains:

• 10.5% Pure Vitamin C (L-Ascorbic Acid) – Irons out fine lines while improving the skin’s texture and radiance.

• 2% Vitamin Cg (Ascorbyl Glucoside) – Reduces wrinkles over time.

• Hyaluronic Acid – Acts like a sponge by drawing moisture into the skin and expanding as it absorbs.

Research showed that within two hours of application, vitamin C was delivered into the top surface layers of the skin. With repeated application, vitamin C was discovered to have remained present in the skin for up to six days.

To transform your complexion, look no further than Kiehl’s Powerful-Strength Line-Reducing Concentrate. With this citrusy-fresh and non-greasy formulation, banish creases and crinkles while basking in the glow of a healthy complexion that is noticeably smoother and radiant. At $105 (50 ml).

Kiehl’s outlets are located at: #B3-54 ION Orchard, 2 Orchard Turn • #B1-285 Jewel Changi Airport, 78 Airport Blvd • Level 1 Metro Centrepoint, 176 Orchard Road • #01-76 NEX, 23 Serangoon Central • #B1-33 Takashimaya S.C. Ngee Ann City, 391 Orchard Road • #01-19 Parkway Parade, 80 Marine Parade Road • #01-66 Plaza Singapura, 68 Orchard Road • Level 1 Robinsons Raffles City, 252 North Bridge Road • #01-321 Suntec City, 3 Temasek Boulevard, West Wing • #01-29 Tampines Mall, 4 Tampines Central 5 • Level 1 TANGS at Tang Plaza, 310 Orchard Road • #01-11 VivoCity, 1 Harbourfront Walk • #01-34 Westgate Mall, 3 Gateway Drive

Also available online at Metro and TANGS             Visit: www.kiehls.com.sg