It doesn’t matter what your skin type is, a beautiful complexion starts with hydration. One smart way is to add the Eau Thermale Avène Hydrance Rehydrating Serum to your skincare routine.
You know the feeling: Your skin feels tight, dry and rough, even scaly. It happens after you’ve had a late night, when you haven’t been consistent with your skincare routine, or if you’ve used the wrong cleansing products.
This means that your skin has become dehydrated. Dehydrated skin doesn’t just look unhealthy, it is unhealthy. Skin looks dull, feels itchy and is more prone to sensitivity – and you’ll inevitably see fine lines and wrinkles.
Don’t confuse dehydrated with dry. Dehydrated skin lacks moisture; dry skin lacks oil. They’re different, yet linked. How? Whether your skin type is normal, oily, combination or dry, when it has insufficient moisture, the oil glands naturally produce more sebum to protect the skin.
So, it’s possible to have oily yet dehydrated skin. The difference? Oily skin can only be managed – it never goes away. Dehydrated skin, however, can be rehydrated.
That’s why skin hydration is the No. 1 thing to take care of. The skin cells need enough moisture to be able to perform their various tasks. To restore moisture, add a hydrating serum like the Eau Thermale Avène Hydrance Rehydrating Serum to your skincare routine.
Serums have a high concentration of active ingredients that deliver potent benefits. You can choose from many types, depending on your skin concern – pigmentation, anti-pollution, anti-ageing, and so on. Each serum has different actives to help your skin.
One of the most universal actives is water. A hydrating serum, then, specifically retains moisture inside the skin to keep it from becoming dehydrated.
The lightweight Eau Thermale Avène Hydrance Rehydrating Serum, which now comes in a 50ml bottle, has an encapsulated form of the brand’s exclusive mineral-rich Avène Thermal Spring Water. It goes straight to the heart of the skin cells to boost hydration.
The high concentration of the thermal water in the serum doesn’t just hydrate, it calms reactive and sensitive skin too. Also, a 3-D hydrophilic matrix adjusts the hydration level of the skin surface, so your complexion is kept constantly hydrated.
According to research done by Eau Thermale Avène, participants found their skin smoother, calmer and revitalised after using Eau Thermale Avène Hydrance Rehydrating Serum consistently for two days.
To bring out the best in the serum, remove all traces of makeup with a gentle cleanser, follow with a hydrating mist or toner, then apply the serum. If you use multiple serums in your skincare regime, apply the hydrating serum first. And always use a moisturiser after the serum – it works as a protective layer to help the skin hold on to the moisture.
Available at Guardian and Watsons.
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