The Universal Red For Asian Skin

Shu Uemura’s Rouge Unlimited RD163, a toneshifting red, works with light as well as tanned and deeper complexions.

Portrait of Tammy Strobel

"It’s $38, and comes in a matte, satin or lacquer shine finish."

Many beauty brands claim to have created a universal red lipstick. But they are not Shu Uemura, whose focus is on Asian skin. To create Rouge Unlimited RD163, the Japanese cosmetics company studied the skin tones of 3,000 women across Asia. It already knew that Asians have more yellow undertones. But it also discovered that the spectrum of undertones runs the gamut from peach to purple to olive. Because of that, a universal Asian red needs to have more yellow pigments and less blue.

On fair skin, the RD163 looks slightly orangey. On medium skin, it looks a little pinker. And on darker, richer complexions, which have much warmer undertones, the shade counters sallowness. – CT 

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