Unlike traditional matte versions, these softly airbrush lip lines for a fuller-looking mouth.


The South Korean girls are already onto them (but, of course). And like how it is for everything they like, we find ourselves liking them too.
The blurring effect is courtesy of dimethicone, a type of silicone used as a smoothing agent in pore-filling primers. Velvet matte lipsticks have more of the silicone to fill in lip lines and create a physical barrier so that pigments don’t sink into dry, flaky patches.








Vdivov Lip Cut Rouge Velvet, $29. 22 shades.