The mindset that most people have with haircare is this: Replenish what is lost. So we look for moisturising products to condition, or keratin-based products to strengthen hair. That approach is just a little shortsighted. You’re ignoring the underlying problem – the damage.
Shiseido Professional recognises this. Its new haircare line Sublimic employs a “reform and repair” method to treat damaged hair with lasting results. Step One: Undo the damage (reform). Step Two: Supplement with nutrients (repair). Sublimic has in-salon products for professional use, and four homecare ranges that let you continue the TLC after you leave the salon.
The homecare products (from $32 for a shampoo) work to reshape distorted hair strands (because distorted = rough = unhealthy), to restore them to their straight (read: healthy) state. With this “primer” in place, your hair is now ready to receive repairing agents.
Each range includes shampoos, conditioners and hair masks: Aqua Intensive for dry and/or chemically weakened hair; Airy Flow for unruly hair; Luminoforce to add vibrancy to coloured hair; and Fuente Forte for scalp care. The products have ingredients/tech for a specific target. Aqua Intensive introduces protein, moisture and lipids to strengthen cuticles and hair’s moisture barrier, while Airy Flow has a micro-bouncing complex to help hair feel soft. Luminoforce has a brightening oil so hair colour doesn’t look dull, and Fuente Forte boosts scalp health by keeping it well hydrated.
Then, add Sublimic Wonder Shield (both an in-salon and homecare product) as the final step. It protects against external aggressors like pollution and humidity. – CT
PHOTO GALLERY STOCK