Michael Schummert on why G-beauty is the next big thing
Make room K-Beauty, the Germans have arrived. Although the Korean beauty industry’s ‘glass’ skin and peel masks have hyped the headlines, other nations have been quietly forging ahead with their own niche skincare products. Enter G-Beauty, revered for precise formulations (perhaps not surprisingly) and customised results.
Babor, one of Germany’s leading professional skincare brandss, draws on the nation’s rich spa heritage. Their Babor Expert Method treatment is inspired by Kneipp hydrotherapy, which alternates between hot and cold applications to boost the skin’s metabolism.
Healthy skin and natural beauty are the foundations of G-Beauty, but it is scientific know-how that gives Babor its edge. The brand’s original founder, Dr Michael Babor was a scientist, who eventually sold the company to Dr Leo Vossen, who has a pharmaceutical background. Their expertise, and that of the aestheticians they work with, ensures a German seal of excellence based on craftsmanship, science, technology and manufacturing. Here, Michael Schummert, Babor’s CEO, shares how innovation spurs results-oriented G-Beauty.
HOW DO YOU DEFINE G-BEAUTY?
German beauty is about performance and quality. Products and formulations are results-driven and highly efficient — think maximum results with minimum steps. And in true German form, G-Beauty is about trustworthiness. We never promise too much.
HOW ARE INGREDIENTS INNOVATIVE?
For Babor, the creation of beauty is art. Today we have a deeper understanding of skin than ever before. We combine centuryold German herbal traditions with the latest findings, and it is the mix of traditional expertise and high-performing ingredients that is unique and innovative. Germany is famous for its pioneering scientists and keen thinkers like Kepler, Einstein and Gauss,so it’s no wonder we believe in scientifically proven results when it comes to our skin.
HOW DO GERMAN AMPOULES EXEMPLIFY THIS VISION?
Babor pioneered the beauty ampoule, one of the most iconic products to come out of Germany. These 2ml vials contain an exact single dosage of innovative ingredients that, when applied, deliver immediate results. Ampoules have a powerful visible effect after seven days, and a 21-day regimen can profoundly transform your skin. As with all German skincare, the formulations are precisely coordinated to fit specific skin needs. After a professional skin analysis, you can expect tailor-made results that boost your individual beauty.
WHAT GAP DOES G-BEAUTY FILL IN THE MARKET?
For the busy consumer, the seal ‘made in Germany’ offers guidance and the promise of exceptional quality.
WHAT CAN YOU TELL US ABOUT THE RECENTLY LAUNCHED DOCTOR BABOR PRO?
Doctor Babor Pro spearheads the field of professional cosmetics, and is only available at leading salons and spas. Developed by experts for experts, the products were tested and trialed to examine pH value, bioavailability and chemical structures of individual active ingredients.
WHICH ARE YOUR G-BEAUTY MUSTHAVES?
TheraPRO AHA personalised peels are an intensive skincare regimen and a real highlight. The peels are chosen according to individual skin type and condition, and professionally applied. Skin is regenerated from a deeper level in the epidermis, right up to the uppermost layer for a longer-lasting effect. They redefine at-home skincare.