Onward to the next stop of Tour de Beauty – IDS Skincare at Robinsons The Heeren!
While online shopping is one of the many conveniences we enjoy these days, nothing beats a hands-on experience when it comes to beauty. This is why The Weekly’s Tour de Beauty is the perfect way to learn more about the ingredients and technology which goes into the products from KANEBO and IDS Skincare.
We kicked off the event at the KANEBO counter located in Takashimaya Department Store with a short speech by Beauty Editor Arissa Ha, who introduced the brand and also the different activities and challenges our guests will participate in.
KANEBO started off as a silk spinning company in 1887 but pivoted to beauty products when they started incorporating silk into soaps in 1937. Their penchant for innovation has continued till today as evident in their new Illuminating Serum, which the guests at Tour de Beauty were able to experience and take home a bottle to try out. Regional Trainer of KANEBO, Jamie Chan, shared more about the active ingredients within the Illuminating Serum, and also performed a short makeup demonstration with their new Liquid Rouge.
Regional Trainer of KANEBO, Jamie Chan shares about the botanical ingredients within the Illuminating Serum.
Jamie demonstrates how to create a natural day look with the KANEBO Liquid Rouge.
Participants were also able to test out the Liquid Rouge for themselves, a liquid lipstick range which is hydrating and available in shades that are super flattering for Asian skin tones. The best part is, they just have to snap a photo and post it on Instagram to bring home their favourite shade.
The next stop of Tour de Beauty took us to IDS Skincare located at Robinsons The Heeren. This homegrown skincare brand was developed by Dr SK Tan of IDS Clinic. Its initials IDS stands for “Innovative Dermatological Solutions” and true to its name, develops products to target specific skin problems.
From top: Guests try out different shades of the KANEBO Liquid Rouge to find their favourite shade. Readers showing off their loot from Tour de Beauty.
AVP of Marketing Communications Cynthia Chew shared more about the brand and also educated our guests on blue light protection and UV protection. Using the Dermashield Serum as well as the Non-Tinted Sunscreen, Cynthia demonstrated application techniques so that skin has the best defense against ultraviolet and blue light, which causes premature skin ageing.
And no event is ever complete without sweet treats! Guests were able to enjoy amazing dessert creations by Sugar Thieves, while hanging out at the spacious lounge at IDS Skincare.
At the end of the event, participants walked away with over $400 worth of goodies and beauty products.
From top: Readers get the opportunity to test out beauty products and to learn more about the ingredients within them. Our guests Kim and Clara share what they love most about the Illuminating Serum.
IDS Skincare offers a generous range of products targeting specific skin issues.
Delicious treats from Sugar Thieves await our guests at IDS Skincare.
Guests pay attention as AVP of Marketing Communications of IDS Skincare, Cynthia Chew shares more about the damaging effects of blue light on skin.
TEXT: ARISSA HA / PHOTOS: PHYLLICIA WANG