When skincare brands venture into makeup, it’s easy to peg the collections as boring and expected. Not these four. Each offers a different answer to a woman’s everyday makeup needs. And each one is exciting, yet practical.
When skincare brands venture into makeup, it’s easy to peg the collections as boring and expected. Not these four. Each offers a different answer to a woman’s everyday makeup needs. And each one is exciting, yet practical.
ALBION
The luxe Japanese brand defines beautiful skin as translucent and supple. And its makeup wants to give you the same translucency its skincare aims to.
Albion co-created a cosmetics line with European fashion brand Elegance in 1986. But only in 2016 did it bring its award-winning bestseller, Elegance La Poudre Haute Nuance Face Powder, to Singapore. The water- and oilresistant pressed powder, which brightens skin, became an instant sellout.
Now, Albion has extended its makeup range to include blushers, lipsticks, lip glosses, lip balm, eyeshadows, eyeshadow primers, eyeliners, eyebrow pencils, mascaras and eye makeup remover. $24-$188
Elegance Eye Clear Color Base is a foundation/ primer for eyelids that makes fine lines look less obvious. $54
ASTALIFT
Japanese photo giant Fujifilm owns Astalift. Its signature ingredient is astaxanthin, an antioxidant and red pigment found in algae. It’s the same algae flamingoes eat that gives them their distinctive red/pinkish hue.
Flarosso Intenso Eyeshadow has a pearl finish that blends easily into skin. In five shades, $65 each.
VICHY
The French mineral thermal water brand targets skin which experiences problems such as eczema, acne or sensitivity.
