Black Cushion is from Hera, the latest Amore Pacific K-beauty sensation. Both debut at Takashimaya D.S. this month.
The answer is unanimous regardless of how many times we ask friends and colleagues about Hera: its star product is the Black Cushion.
Local makeup artists Dollei Seah and Lolent Lee say the big draw is how the foundation holds up in our weather.
“Most cushions give a dewy finish. Black Cushion’s semi-matte one lasts even if you’ve got oily or combination skin,” says Lee.
“When you use Black Cushion, you don’t need to touch up for the rest of the day,” says Seah. “It also covers blemishes with minimal product, just like a concealer.”
The “black magic” in Black Cushion is that the foundation has two coats – a “soft” one, and a “hard”. This technology makes the formula longlasting without cracking or tugging at your skin.
“Prior to Black Cushion’s tech, Amore Pacific’s cushions used a ‘hard-fixing coat’ to keep the foundations intact for longer wear, but they tended to flake off by the end of the day,” says Rowena Chan, a trainer with Hera. “Black Cushion’s ‘soft coat’ goes between the skin and the ‘hard coat’ like a film, so the foundation stays put and ‘moves’ with your face. It’s the first in the cushion market to adopt this duallayer technology.” Hera – which started in 1995 with skincare and makeup, and has more than 300 products – gets first dibs on every new Amore Pacific tech development.
“Hera does so much cushion R&D that global brands look to us to share our know-how,” says Lee Jong Hyun, Hera’s global marketing team manager.
The brand has such confidence in its hero product that it had 101 Singapore women road-test it for three days last August. The result: an unanimous like. - CH
PHOTOGRAPHY FRENCHESCAR LIM ART DIRECTION SHAN
