THAT HOT “GINSENG” BEAUTY BRAND: GETS EVEN MORE INCLUSIVE

Few are as frank and proud as Sulwhasoo about appealing to a more mature crowd. So what happens when you’ve established yourself as a leader in that field? Work on the next generation, of course. The South Korean beauty brand has launched its Bloomstay Vitalizing collection to target its youngest customers yet: those between 28 and 42 years old (which, in itself, is a progressive outlook on age). Comprising a water, serum and cream, the range banks on antioxidant-rich plum blossom as well as yuzu, orange, rose and seed extracts to boost skin’s defence and regeneration abilities. The idea is to help fight early signs of mature skin caused by external aggressors such as pollution and UV rays because, you know, age isn’t everything. – SK