In ﬁlm, the term 4-D generally refers to movie screenings with a physical element – you know, like the Shrek show at Universal Studios.
For Cle de Peau Beaute, 4-D is how it describes its latest approach to anti-ageing. Its Firming Serum Supreme (price unavailable) is the brand’s ﬁrst that speciﬁcally targets a sagging complexion. Inspired by laser treatments, it has hydroxyproline – an amino acid found in the deeper layers of skin – to boost cell regeneration at such a penetrative “3-D” level. Contributing to the last “D” are a ﬂexible polymer and a semisolid oil that plump and tighten the epidermis. The science is hardly as fun as watching Shrek, but the effects are reportedly way more satisfying. Coupled with fortifying liquorice root and raspberry extracts, the silky, fast-absorbing product is said to make skin look smoother, ﬁrmer and more youthful immediately. – SK
Photography Vee Chin Art Direction Adeline Eng