Beauty with a cause

Treat your skin while showing your support for the planet with Innisfree’s Eco-Handkerchief campaign.

Portrait of Tammy Strobel

Treat your skin while showing your support for the planet with Innisfree’s Eco-Handkerchief campaign.

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Every year since 2010, Innisfree has campaigned for a cleaner, greener planet with its Eco-Handkerchief initiative. The campaign aims to encourage customers to reduce their use of tissue paper, so as to minimise the cutting of trees.

The key message for this annual campaign is “Use a Hankie, Save the Earth”. To champion the initiative, the Korean beauty brand has created limited-edition handkerchiefs and product packaging in whimsical designs, inspired by the colours of the Jeju Sea and the sea women of Jeju, also known as Haenyeo. These women divers harvest various shellfish and seaweed by hand, without using underwater breathing apparatus to avoid disturbing the delicate marine environment.

These designs are found on Innisfree’s four bestselling products: The Green Tea Seed Serum, The Green Tea Seed Cream, Long Wear Cushion SPF50+/PA+++ and Water Glow Cushion SPF50+/PA+++. You’ll also get a limited-edition handkerchief if you spend $30 or more at Innisfree.

The Green Tea Seed Cream ($46 for 100ml) This cream uses fresh green tea and green tea seed oil, and contains green tea EGCG, a type of catechin extracted from green tea leaves that are said to be powerful antioxidants. Its gel-cream texture leaves skin feeling fresh and hydrated. Now available at double the original volume of 50ml, and in three limited-edition designs.

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The Green Tea Seed Serum ($48 for 160ml) Instead of water, the Green Tea Seed Serum uses freshly-squeezed green tea essence from organic Jeju green tea leaves and green tea seed oil. To be used after cleansing, this serum is said to keep skin moisturised from deep within, from the very first drop. Now available at double the original volume of 80ml, and in three limitededition designs.

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Long Wear Cushion Special Set SPF50+/PA+++ ($34 for 15g and 15g refill) This cushion foundation helps you look fresh and flawless for longer, even on hot summer days. Said to last up to 12 hours, it has a pore-blurring effect, Jeju volcanic cluster powder for sebum control, and UV protection. Available in a limited-edition design.

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Water Glow Cushion Special Set SPF50+/PA+++ ($34 for 15g and 15g refill) The Water Glow Cushion contains fresh green tea essence for long-lasting moisture, and water glow complex for a dewy, glowing effect. It also cools and offers excellent sun protection while being gentle on the skin. Available in a limited-edition design.

This limited-edition collection is available at Innisfree stores at #B2-34/35 Ngee Ann City., #01-63/64 Plaza Singapura, #01-109/110 Bugis Junction, #02-36 Jem, #01- 35/36/37 Tampines Mall, #B1-02 Vivocity, and JP2 #01- 55/56/81/82 Jurong Point Shopping Centre, from June 2016 (while stocks last).
For more information, visit www.facebook.com/innisfreesingapore.

PROMOTION
From June 1-30, receive a limit ed-edition Eco-Handkerchief with every purchase of $30 and above. Choose from three exciting designs (while stocks last).