Restore Balance for Unparalleled Radiance

The key to healthy, beautiful skin begins with balance. Sulwhasoo celebrates the 20th anniversary of its signature First Care Activating Serum EX with an upsized limited edition, and introduces the new First Care Activating Mask.

Portrait of Tammy Strobel

The key to healthy, beautiful skin begins with balance. Sulwhasoo celebrates the 20th anniversary of its signature First Care Activating Serum EX with an upsized limited edition, and introduces the new First Care Activating Mask.

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Everyone wants to live a life of balance: Whether you’re trying to carve out a meaningful existence outside of work, eat a balanced diet or use balancing skincare, achieving any kind of balance can seem elusive. 

According to the theory of the seven-year cycle in traditional Korean herbal medicine, women experience changes to their bodies every seven years. 

Because of that, skin can be thrown out of balance and become prone to dryness, dehydration and premature ageing. 

Beautiful Skin Begins with Balance

To restore skin to a healthy, balanced state, Sulwhasoo, a science-based holistic brand from South Korea, uses natural ingredients like ginseng and medicinal herbs in its comprehensive skincare products. 

It created a unique skincare solution – the First Care Activating Serum EX, now in its fourth generation – that revolutionised beauty routines for women around the world. The first skincare step after the cleanser, this boosting essence is able to replenish moisture levels, brighten, and calm the skin instantly. 

The innovative product features a Jaum Balancing Complex™ – the essence of Sulwhasoo’s 50 years of research in the field of traditional Korean herbal medicine. This optimal blend of five precious ingredients – Solomon’s seal, white lily, rehmannia, peony and sacred lotus – moisturises and nourishes to relieve skin dryness, believed to be the root cause of skin troubles. This balancing serum reportedly replenishes the energy of skin cells to bring balance to the key pillars of healthy skin: nourishment, vitality, clarity, resilience and regeneration.

A Holistic Home Facial

At times when your skin is overly stressed and requires a more intense, soothing face treatment, reach for the First Care Activating Mask.

Infused with First Care Activating Serum EX, the pampering sheet mask is made of a micro-net radiance sheet that fits snugly over the facial contours. Use the mask at night to help prevent moisture loss from the skin’s uppermost layers, and speed up skin regeneration for a visibly lifted and more radiant visage the next morning.