Age is but a number for Chiara Scaglia, who at age 28 is already helming La Perla’s Asia Pacific market as its go-getter CEO.
My role as La Perla Asia Pacific’s CEO… Is about getting things done right. I’ve been doing this for three-and-a-half years now, but at the start, it was about starting the business from zero and recruiting the right people because the business was so small. I’m also always thinking about the present and the future.
My previous role… With Gold Typhoon, a music company in Beijing, shaped me in the sense that it taught me how to treat clients and to always think about what’s next.
Something I’ve learned while working in Asia is… Being more patient. As a foreigner in a different country where the language and culture are different, you cannot expect people to adapt to you. You need to be able to adapt to your surroundings.
The La Perla girl… Is strong, independent, and confident—just like our founder Ada Masotti.
She’s also the woman you see everywhere in the world right now, and I think that’s the most special thing about the brand. We can dress every woman 24/7, 365 days a year. From pyjamas to lingerie, clothing and accessories, La Perla covers every aspect of a woman’s life.
My plan for La Perla’s future is… To grow.
That’s why we relocated and opened these amazing stores in Singapore. Asia is all about growth and expansion. On a global level, we have everything—our incredible lingerie, beachwear, night wear. And now, we’ve worked out accessories, perfume and ready-to-wear.
The brand is getting more and more well-known but it still has a bit of time to go to get there.