Having a full range of products that covers every need offers a no-brainer kind of convenience. (That’s why we all love Ikea.) With beauty, though, things aren’t always so straightforward. The toner from one collection might work better for you than, say, its eye cream. And sometimes, all-you-want-is-the-toner-thank-you. Taking a cue from this very real approach to buying skincare is Japanese beauty giant Shiseido, which claims that it’ll do away with all existing lines by 2020. In their place: collections defined not by theme, but product type, starting with Essential Energy, which offers those aged between 25 and 35 moisturisers for different skin types. All these variations ($80 each), contain tea, pearl and citrus unshiu peel extract to help boost radiance, and a neuroscience-inspired technology said to increase skin’s responsiveness to other skincare. All the better to mix and match with. – SK
Having a full range of products that covers every need offers a no-brainer kind of convenience. (That’s why we all love Ikea.) With beauty, though, things aren’t always so straightforward. The toner from one collection might work better for you than, say, its eye cream. And sometimes, all-you-want-is-the-toner-thank-you. Taking a cue from this very real approach to buying skincare is Japanese beauty giant Shiseido, which claims that it’ll do away with all existing lines by 2020. In their place: collections defined not by theme, but product type, starting with Essential Energy, which offers those aged between 25 and 35 moisturisers for different skin types. All these variations ($80 each), contain tea, pearl and citrus unshiu peel extract to help boost radiance, and a neuroscience-inspired technology said to increase skin’s responsiveness to other skincare. All the better to mix and match with. – SK
Photography Vee Chin Art Direction Adeline Eng
