The customisation trend is not letting up. For Spring/ Summer 2018, Bottega Veneta offers new items you can put your mark on.
In the 1970s, several years after its establishment in 1966 in Vicenza, Italy, Bottega Veneta began advertising with the slogan, “When your own initials are enough”. Back then, this tagline served to highlight Bottega Veneta’s quiet, logo-free brand of luxury – and, perhaps, also the celebrity of its clients such as style icon Jackie O.
However, since 2012, this slogan has taken on literal significance, with the launch of Bottega Veneta’s personalisation service, which enables customers to have a selection of leather goods embossed with their initials. Choose from complimentary embossing or stamping with shadow-graphic letters. For an additional charge, opt for crocodile or calf-leather letters that will be stitched onto your item. Such services have become almost a given among luxury brands these days, with companies such as Louis Vuitton, Burberry and Prada offering similar personalisation services.
What’s new at Bottega Veneta this season, however, are the kinds of bags available for customisation. For men, these would be the latest styles from the Stripe collection. These include totes and duff els crafted from materials such as canvas, suede or ostrich – and distinguished by large, sporty stripes that leave a space for one’s initials. New ladies’ options include the Intrecciato Palio totes (which feature woven leather in two contrasting colours), and the structured BV73 handbag or tote.
The Stripe bag (above) and Intrecciato Palio tote (right) are new seasonal items available for customisation.
MADE IN THE SHADES
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