Launched in 2009 by Net-a-porter, the online luxury fashion outlet is no dumping ground for the former. It has more than 350 labels sourced directly from brands across the globe. Andres Sosa, its creative, marketing and sales executive vice-president, tells SARA WEE how to get the best out of it.
skirt is one of
pieces. It’s also
got a little bit
of shimmer –
Iris & Ink
and raﬃ a
The best time to shop at The Outnet in Singapore is 6pm, Monday to Thursday.
“We have new uploads four t imes a week.”
Focus on these tabs
● “Just In” – For what’s new.
● “Hidden Gems” – For pieces you shouldn’t miss, so do start here. The tab wil l show when you hover your mouse over “Just In”.
● “Last Chance to Buy” – “For items that are real ly low in stock and about to go, or that we feel customers need to know about.”
● “The Wedding Boutique” – Find this tab at “What to Wear”. “It’s your go-to place for wedding dinner out fits as wel l as ever ything you need for your big day – bridesmaids’ dresses and all.”
Iris & Ink, an inhouse label, is the third best-selling brand in Singapore.
Introduced in 2012, it is the label for fashionable basics like leather vests, cashmere sweaters, or even a jacket in the same Linton tweed used to make Chanel suits. “Iris & Ink uses only materials of the best quality, because its pieces have to go with The Outnet’s luxury wardrobe.”
BESTSELLERS IN SINGAPORE
Oscar de la Renta.
Iris & Ink.
Dolce & Gabbana patent
leather sandals, £495.