WHAT’S NEXT FOR ASIAN HAIR?

Get real-time protection during heat and chemical services for vibrant colours and beautiful hair.

Portrait of Tammy Strobel

Get real-time protection during heat and chemical services for vibrant colours and beautiful hair.

Audrey Tiah (@audreytiah)
Audrey Tiah (@audreytiah)
Elizabeth Boon (@elizabethboon)
Elizabeth Boon (@elizabethboon)

Jazzing up your look with a new hair colour or style is all well and good, provided you minimise the damage sustained by your hair during the harsh heat or chemical processes that give you the latest perm or on-trend rainbow-hued locks. While the end result may look good, such treatments could leave your tresses dry, rough and prone to breakage. This usually means spending yet another few hours in the salon getting a separate treatment designed to smooth and soften your mane.

REAL-TIME PROTECTION

Maxiphlex, a new breakthrough treatment offered by Jean Yip Hairdressing, provides real-time protection so you can achieve more for your hair. It reconditions tresses during the heat or chemical service while damage is ongoing – and also provides protection from further damage. Maxiphlex also helps to increase deposition of essential nutrients and colour pigments, increase moisture and prevent colour washout for more vivid and long-lasting colours.

Working to minimise damage and breakage are the Hair Strengthener and Hair Protector. The former is mixed into the colour or bleach product during a chemical service or applied to damaged hair before heat styling, while the latter is applied after the service to reinforce the reconditioning process.

What this means is that you can now push boundaries and experiment with the bold colours you’ve always wanted to try but didn’t, fearing that the multiple bleaching needed will damage your hair. Incorporating the treatment into the service will not only save you time, but also get you shiny, silky hair after the chemical service.

AN ODOURLESS PROCESS

Maxiphlex also boasts the Aromaguard technology to counter unpleasant smells typically associated with chemical treatments, such as that of ammonia, so you can flaunt freshsmelling locks too.

FOR ASIAN HAIR

To ensure maximum efficacy, Maxiphlex is specially formulated for Asian hair, which tends to be thicker, coarser and more heavily pigmented than Caucasian hair. Those with weak strands can give Maxiphlex, which promises to strengthen locks, a go too – it is available as a standalone treatment.

Her World SPECIAL

Enjoy a hair colouring service and a Maxiphlex treatment for $68*. Call 6332-9919 or SMS to 75575 book your appointment.

*Applies for all hair lengths. Strictly by appointment only. Extra charges are applicable for haircuts, highlights and additional services. Only valid at select Jean Yip Hairdressing Singapore outlets. Jean Yip Group reserves the right to amend these terms and conditions without prior notice