As part of a Her World and Shiseido special, It girls and inspiring women tell us about their attitudes towards beauty and how they keep themselves looking fab.
As part of a Her World and Shiseido special, It girls and inspiring women tell us about their attitudes towards beauty and how they keep themselves looking fab.
BEAUTY IS... BOUNDLESS
Sophia Chong, founder of online boutique The Juice Market, tells us about her approach to beauty.
BE YOURSELF
Beauty is boundless because everyone has their own identity – there shouldn’t be a benchmark for it as it’s limitless and dependent on each person’s preference. It shouldn’t be validated by another person’s expectations. Beauty is a feeling that is shared among all people, no matter what their culture is. It is a positive force that we are inspired by.
DON’T FOLLOW TRENDS BLINDLY
I try not to conform to society’s standards of beauty, so I don’t follow beauty trends to feel good about myself. When you stop getting caught up with unrealistic trends, you start being confident and you glow from within. Of course, Shiseido Ultimune products also help you get that lit-from-within glow, as they help defend the skin’s resilience, making it look healthier. And since beauty is all-encompassing, it isn’t just about how you look – it’s also about how you feel, how you carry yourself and how passionate you are about life.
BELIEVE IN YOUR OWN BEAUTY
With this “perfect” society, it’s hard for us to feel comfortable in our own skin. We tend to seek validation from others but not ourselves. Always remember that your voice should be the loudest in your head, regardless of what others say. If you feel beautiful, you’ve already achieved the best form of beauty.
FIND A ROUTINE THAT WORKS FOR YOU
A skincare regimen should be “to each her own” – meaning it should complement your skin type. I keep my regimen simple because I have sensitive skin and I believe less is more. After cleansing my face, I apply Shiseido Ultimune Power Infusing Concentrate as a defence boost to counter day-to-day skin damage and signs of ageing. I like how it glides on like silk and gets absorbed quickly without a greasy finish. After three weeks of using it, my skin looks more radiant and feels so supple and smooth.
Gift for Her World readers: Receive an Ultimune Power Infusing Concentrate sample (5ml) when you present this page at any Shiseido counter.
