Swarovski’s designer, Martin Zendron, shares with BAZAAR about his long-time relationship with the brand.
IN THE BEGINNING… I didn’t really think about becoming a designer at Swarovski. When I was about 15 years old, I decided to go to a college that specialises in glass art in Austria, where I learned glass-making, cutting, engraving, painting, and all that. I asked the college if I could stay a year longer, the first request of that sort from any student since the school began. They allowed it, so I got the chance to study there for four years.
I WAS OFFERED A PLACE WITH SWAROVSKI... About three-and-a-half years into working for another company in Austria. I was unsure in the beginning because it was a bit different from what I have learnt about sculpturing. I was given the rare chance to speak with Mr Helmut Swarovski face to face, and I shared with him my concerns. He said, “No problem, Martin”, so that was when I decided to go to Swarovski.
HAVING MY NAME ASSOCIATED WITH SWAROVSKI… Is really an honour, especially when I got to design for the brand’s 120th anniversary. I mean, this is the entire history of Swarovski, showing what Swarovski can do.
THE LATEST SCS (SWAROVSKI CRYSTAL SOCIETY) ANNUAL EDITION COLLECTION IS INSPIRED BY... How swans and bears care for their young. Bears are wild, powerful and can be dangerous, but the mother bear cares a lot for her cubs.Swans represent a similar idea, but in a more elegant and beautiful way. We chose swans as the design for Swarovski’s Jubilee Edition because not only is it our logo, we’re also making a connection between the collectors and members of SCS, on the occasion of SCS’ 30th anniversary. Similarly, we want to care for them, make them happy, grow with us, and follow us into the future.
THE FUTURE FOR SWAROVSKI… Will have me pushing the brand in new directions and new levels. It comes from the heart and it’s an honour to do it. Hopefully, I can be part of its future.