From penning a blog to full-force influencing, here’s how LA-based Jaime Xie is killing it in style.

Portrait of Tammy Strobel

"Jaime’s designer wardrobe is one to covet"

The world as we know it is being taken over by influence. The way we consume has gone way beyond traditional means, and top-down content runs parallel to content coming from all angles. For Californiabased influencer, Jaime Xie (@jaimexie), whose luxury unboxing videos can reach up to over 20,000 views (so satisfying to watch!), she started with writing on a website, then had a vision for her viewers who kept wanting more. Now, her influencing career is on the uprise, as she traverses the world to attend the biggest shows, exclusive parties, and keeps her viewers updated on all the latest in the fashion scene. We spoke to Jaime herself about how she started, how to do style, and conquering the world of content.

1 She started out trying it for fun…

And it blew up from there. She just started out with posting pictures online and viewers were engaged. She says, “I got so many questions about what I was wearing, so I started dedicating more time to posting about that. That led me to launch my blog.”

2 Her personal style is totally versatile.

“I’m like a chameleon. I don’t have one specific style and dress in the mood I’m feeling — that can be flirty and feminine one day or edgy and sleek the next day,” she says.

3 If you ever want to start styling, fit is the first thing.

“To me, nothing is worse than ill-fitting clothes. You also have to feel confident with what you or the person you’re styling is wearing,” she says. “Start small with one piece, then build the look.“

4 Inspo is everywhere, but Jaime loves …

The designs from Alessandra Rich, Attico, Zimmermann, Alexandre Vauthier and Jacquemus. “Every season there’s just so much to love!” she says.

5 Creating content is not always easy but just trust yourself.

Jaime says, “Create content that sets you apart from the rest. You want to stand out, but still remain true to yourself.”

6 A fave beauty look of hers?

“I love a beautiful eye and a good contour and highlight. You can do so much with eyeshadows and liners and the perfect contour/highlight accentuates the features so well.”

7 She loves make-up …

Benefit Cosmetics’ Hoola Bronzer is a fave because it does double duty, and, “Charlotte Tilbury’s Pillow Talk [lipstick] is my go-to. It is the perfect nude/pink and goes with every outfit!”

8 When life gets too busy …

Jaime also spends time with her horses and catches up on sleep. “I’ve recently realised how important it is to take some time for myself each day no matter how busy I get or where I am in the world. It’s the best way to recharge mentally and physically,” says Jaime.
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"Dressed in all the biggest names, and she makes it cool"

”Create content that sets you apart from the rest. You want to stand out, but still remain true to yourself.”