PRINCESS YACHTS has signed a three-year sponsorship deal with Bentley Motorsport, which will see the two global brands partner together in motorsport activities around the world.
The tie-up was announced in April at a special event in Singapore, where a Bentley Continental G3 was on display at Fullerton Bay Hotel and a Princess S60 was granted special permission to take guests around Marina Bay.
Princess branding will be seen on the new 2017 livery for the Continental GT3s racing in the Blancpain GT Series in Europe, Pirelli World Challenge in the USA and China GT series in Asia. In addition to branding, the partnership will also include joint activities that unite the worlds of luxury yachts and motor racing.
Kiran Haslam, Marketing Director for Princess Yachts, said: “The partnership has always been very real in the hearts and minds of our customers. Currently Princess customers engage with Bentley at most of our global events and in this year’s Boot Düsseldorf, where Princess displayed the largest line-up, we teased the new motorsport partnership at an exclusive private event.
“The enthusiasm and excitement generated was incredible. The opportunities for both Bentley and Princess to work together collaboratively has ignited a series of exciting activities that we intend to reveal in the coming months.”
Brian Gush, Bentley’s Director of Motorsport, said: “We first ran with the Princess Yachts branding on the Continental GT3 when we raced at Bathurst 12 Hours. The logo was shown on TV on the side of the Bentleys for almost two hours of the 12-hour race, a fantastic amount of air-time. The partnership went well and we were all keen to progress it further.”