Smile bright

Get whiter, healthier-looking teeth all year round with iWhite’s range of whitening products.

Portrait of Tammy Strobel

Get whiter, healthier-looking teeth all year round with iWhite’s range of whitening products.

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As Marilyn Monroe once said, “A smile is the best makeup any girl can wear.” Indeed. A bright smile with healthy teeth projects confidence and enhances your looks. It is one of the first things people notice, whether they are meeting us for the first time or just passing us on the street.

Clean, white teeth are a sign of good grooming, hygiene and youth, so it’s important to keep them looking naturally beautiful and healthy. To maintain a healthy set of teeth and gums, you’ll need a thorough oral care routine, much like a skincare regime. That means brushing and flossing, visiting the dentist regularly, and eating a well-balanced and nutritious diet.

If you are looking for a convenient way to further enhance your dental health, there’s iWhite’s Instant Whitening range that includes a toothpaste, mouthwash and whitening kit.

Unlike some teeth-whitening products that contain hydrogen peroxide which can cause gum irritation, teeth sensitivity and even enamel damage, iWhite’s products contain three active ingredients that are kinder to teeth: bioactive crystals help create an instant whitening effect, phthalimidoperoxycaproic acid (PAP) eliminates stains, and bioavailable calcium deposits whiten and strengthen teeth at the same time.

Try iWhite’s whitening range and you’ll be on the way to your brightest smile ever! 

Available at selected Guardian and Watsons stores. For more information, visit www.iwhiteinstant.com.

Instant Whitening Mouthwash, $10 for 500ml.
Instant Whitening Mouthwash, $10 for 500ml.

Instant Whitening Mouthwash: This mouthwash contains blue covarine which alters the way light glints on teeth for an instant whitening effect. In addition, it removes and prevents plaque, and dissolves discolouring substances without causing damage to the teeth or gums for a bright smile.

Instant Whitening Toothpaste, $9.90 for 75ml.
Instant Whitening Toothpaste, $9.90 for 75ml.

Instant Whitening Toothpaste: Rated number one and the most effective toothpaste by consumers*, this product provides intense whitening, inhibits plaque formation, and removes stains quickly and effectively. The added fluoride also works to strengthen and remineralise teeth.

Instant Whitening Kit, $49.90 (includes 10 prefilled trays).
Instant Whitening Kit, $49.90 (includes 10 prefilled trays).

Instant Whitening Kit: This includes prefilled one-size-fits-all mouth trays and has been clinically proven to leave teeth up to eight shades whiter in 20 minutes. It also contains the innovative MOHA-complex composed of microcrystals that promise to restore enamel and whiten teeth.

*Based on a March 2015 Norwegian consumer trial involving eight toothpaste brands.