Napping is encouraged at Simmons’ new ﬂagship store.
Private areas are set up within the gallery, allowing visitors to nap on a mattress of their preferred hardness.
Mattress brand Simmons recently made its mark as a leading purveyor of luxury mattresses with a new flagship gallery in the heart of the CBD, and a new initiative to encourage stressed-out executives to take a well-deserved rest.
The 2,045 sqf store was designed by award-winning interior designer Peter Tay. Like the many celebrity homes he has worked on — Zhang Zi Yi’s and Zoe Tay’s included — Simmons Gallery Capitol Singapore exudes a sleek, contemporary look with high ceilings and ambient chandelier lighting. It sets the mood for the brand’s newest concept: Simmons 45 winks, a nap service available exclusively at the flagship store.
Comprising three hotel-like suites, each with a mattress of different firmness, this paid service allows customers to repay their sleep debt for 45 minutes in a private and conducive sleep environment (think mood lights, luxurious pillows, bedsheets, and a fresh set of pyjamas), and provides a pantry where they can help themselves to tea and treats while they freshen up.
Visitors to the new Simmons flagship can view its mattresses in realistic bedroom settings.
“Research has shown that naps of 20 to 45 minutes are known to increase alertness, improve cognitive memory processing, and boost emotional and procedural memory to aid creativity. As advocates for better sleep, Simmons wants to offer our guests 45 minutes of interrupted rest before they get back to work,” says Casey Tay, Managing Director of Simmons (SEA).
Open to everyone, 45winks is also an ideal way to test out Simmons mattresses such as the Beautyrest Reef Water Suite, Beautyrest Black Radiance, and Backcare Luxury.
Visit Simmons Gallery Capitol Singapore at #B2-40 to 42, Capitol Piazza. The 45winks service can be pre-booked at www.45winks.simmons.com.sg