While the concept of customising products and treatments according to your genes is not new, patented Swiss concept iDDNA takes it to the next level by analysing your genes. Here’s what you need to know:
While the concept of customising products and treatments according to your genes is not new, patented Swiss concept iDDNA takes it to the next level by analysing your genes. Here’s what you need to know:
WHAT IT IS
Researched and developed in Switzerland, iDDNA is a technology that analyses your genes, lifestyle and environment to manufacture skincare products and personalise a skincare routine to correct nutritional, hormonal and toxic imbalances in your body to prevent premature skin ageing.
It was created to provide skincare treatments tailor-made for each individual, using detailed information about your genetics that standard skin-diagnosis tests cannot provide, thus helping you avoid trial and error or disappointing purchases of products off the shelf.
HOW IT GOES
All you need to do is fill up a survey concerning your lifestyle and provide an oral sample (gum swab) at any Bella Skin Care centre. Your DNA sample will be sent to the United States to be analysed, and the resulting data flown to Switzerland to begin the manufacturing of your customised skincare kit. After one month, your genetic report and your customised products, or iDDNA Ultra Custom, will be ready for collection. The therapists will also create personalised treatments to go hand in hand with the skincare. The iDDNA Ultra Custom skincare set is meant to last you 30 days, and comes packaged with five personalised skincare treatments at $3,380. After that, you can re-order the Ultra Custom for $2,000. Log onto http://www.bellaskin.com.sg for salon locations.
TEXT DIONE CHEN & SIMONE WU
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