Heuer celebrates its 160th anniversary by launching a few limited editions throughout 2020 – two of which have already been unveiled.
Heuer borrowed the original, perfectly balanced red, yellow and blue colour palette of the White Heuer Montreal. The bright dial is reminiscent of the 1970s.
TAG Heuer timepieces are designed for those who love challenges, as seen in the brand’s partnerships with Formula 1, the biggest football leagues, as well as actors Chris Hemsworth and Patrick Dempsey. While the Swiss brand is at the forefront of the industry, it also manages to stay true to its heritage and design elegant timepieces for both men and women.
To commemorate the luxury watchmaker’s 160th anniversary, the brand will introduce collector’s editions of its iconic chronographs – the Carrera line, which has always featured the most advanced technology that the brand has developed.
Back in 1962, then-CEO Jack Heuer heard the story of the legendary Carrera Panamericana, one of the most treacherous road races in the world. In Spanish, Carrera means road, race, career and course.
TAG Heuer kicked off celebrations at the beginning of 2020 with the TAG Heuer Carrera 160 Years Silver Limited Edition ($9,100). More recently, it debuted the second collector’s edition with the TAG Heuer Carrera 160 Years Montreal Limited Edition ($9,550).
“Montreal” was the name of a collection of luminous and captivating Heuer automatic chronographs launched in 1972, which are now exceedingly rare collector’s items. Now, the Montreal design makes a striking comeback in the spiritform of a vintage-inspired 39 mm TAG Heuer Carrera with a Calibre Heuer 02 in-house movement. This thinner movement with 168 components includes a column wheel and vertical clutch, and boasts a power reserve of 80 hours.
“The Heritage Department selected the white Montreal design to mark TAG Heuer’s anniversary year because the piece is pure beauty and the colourful dial is full of joy. We played with the existing design codes and brought them to life in a bold new way, merging them with the Carrera spirit and breaking the rules in true TAG Heuer fashion,” said Catherine Eberle-Devaux, TAG Heuer heritage director. - DEBBY KWONG
The design of the Carrera timepiece is unfussy and well-proportioned – features that make the watch perfect for drivers who need to see the time at a glance during adrenaline-pumping races.
