Pamper your skin with renewed radiance as Sulwhasoo’s Snowise Brightening Serum works its magic from within
Pamper your skin with renewed radiance as Sulwhasoo’s Snowise Brightening Serum works its magic from within
We’ve all experienced days when our complexion remains uncooperative. Add to that a generation of power women facing stress, an unhealthy dose of sun exposure and a slew of environmental aggressors – maintaining a clear complexion is more challenging than ever before. Leave it to Sulwhasoo to be at the forefront of the fastchanging whitening market. The eighth generation Snowise Brightening Serum, $268 (50 ml), is an upgrade of a potent predecessor that has flown off shelves since its inception in 2000. Based on Sulwhasoo’s research, skin changes that accompany ageing aren’t just due to an overproduction of melanin, but a result of the loss of skin-firming agents. The Korean brand believes that this dullness, discolouration and unevenness in our skin tone will persist until overproduction of melanin and anti-ageing are dealt with simultaneously. The new and improved formulation does exactly that with a key active called White Ginseng. This precious ingredient, carefully sourced from the Korean Peninsula, builds up skin with collagen and reduces skin dullness and discolouration. White Ginseng saponin gently firms up our skin and suppresses excessive melanin production for a fairer and suppler face. The exclusive saponin is also Sulwhasoo’s proprietary whitening agent and the world’s first ginsengderived whitening ingredient. Working in tandem with White Ginseng saponin are White Ginseng polysaccharides – designed to be two and a half times more concentrated than previous versions of the serum. This moisturising ingredient delivers hydration right into the skin for a gorgeous inner glow.
While this blend of ingredients in the latest Snowise Brightening Serum proves to be the cream of the crop, its technology is no less impressive. Sulwhasoo’s innovative White Cloud Grass™ ensures deep penetration of the serum on skin while its Stabilizing Capsulation Technology promotes superb absorption and stimulates brightening activity. Sulwhasoo believes that a beautiful, illuminated face isn’t only about high-tech products that churn out quick, surface level results. Going above and beyond with a new standard of whitening care labelled “Volume Brightening”, Snowise Brightening Serum plumps our skin from the inside out, inhibits melanin production and bathes it in lasting luminosity. Sulwhasoo’s serum is best used alongside the other skincare offerings in the whitening range. Snowise Brightening Exfoliating Gel, $68 (100 ml), is packed with natural White Ginseng powder and walnut’s skin to remove excess sebum and slough away dead skin cells. For dark spots and freckles, Snowise Brightening Spot Treatment, $158 (25 ml), prevents melanin pigmentation with a veil-like finish. The Snowise Brightening Cream, $168 (50 ml), boosts radiance and seals in our moisture levels. Lastly, if you’re looking for a quick fix, Snowise Brightening Mask, $162 (10 sheets), is a bio-cellulose mask that brings instant clarity and firmness to your face. So, if you’ve noticed your skin getting a fair bit lacklustre, it’s time to switch up your skincare routine and add in that desired brightening factor. The long-term benefits of brilliance start right here.
