Being a heritage brand can be a double-edged sword. Sure, it might have the advantage of a hallowed history.
Being a heritage brand can be a double-edged sword. Sure, it might have the advantage of a hallowed history, but being in existence for a century or so can also put a brand at risk of being saddled with that dreaded label, “dusty”. Helmed by a new CEO and a new creative director, Swiss luxury goods label Bally is putting a fresh spin on its 164-year-old heritage. Aside from its latest pared-down designs, the brand has also rolled out a new store concept by David Chipperfield Architects. This concept distinguishes Bally’s recently relocated space within the first level of Takashimaya Department Store. Inspired by the design of a Bally store in Switzerland in the 1920s, the interiors are furnished with gridded wood walls and tubular steel furniture for a look that’s equal parts warm and cool.
