Freedom Moses, the Israeli take on Birkenstocks, is plastic but eco-friendly, and smells of milk and honey (we kid you not).
In another time, we would have raised an eyebrow (or two) at the brand’s name.
But in today’s context – a world that needs more love, less bigotry, less racism and less ignorance – the increasing appeal of ergonomic, sportymeetshippy footwear like Freedom Moses’ makes us smile.
Founded in Tel Aviv by designer Sarah Gurt, the brand makes cheerful sandals out of PCU (polycarbonateurethane) – not EVA (ethylene-vinyl acetate), a more common type of plastic. The PCU used here is recycled plastic that’s matte, lightweight and sweatrepellent to prevent toe jam (which anyone would appreciate).
Unlike other plastic sandals, it has less air injected for “bounce” comfort.
That’s because PCU, being denser, retains air for a longer period even with daily wear.
To make the sandals smell good, a milk-and-honey scent is mixed into the plastic during production, and can last through a year of daily wearing and washing.
