DJ Sonia Chew of 987FM and Jen Lai of Shunji Matsuo share their experiences with the new Dove Advanced Hair Series and why it’s perfect for damaged and extremely bleached hair.
SONIA CHEW
987FM DJ/Artiste
My job as a DJ and host requires me to style my hair almost every day. Perming, backcombing, excessive use of hairspray and styling products… all these put a lot of stress on my mane, and the damage to my hair is especially obvious after events. I was pretty amazed the first time I used products from the Dove Advanced Hair Series. Using a conventional shampoo, I have to wash my hair several times to thoroughly remove styling products. But the Dove Regenerate Nourishment Shampoo easily removed residue on my hair while the conditioner nourished my previously damaged tresses. While my hair looks healthy on the surface, the underlying layers are very dry, especially after I bleached my locks to achieve an ombre colour effect. Just using the shampoo and conditioner left my hair soft and shiny for the entire day. My scalp tends to be oily, so I was pleasantly surprised to find that the conditioner worked its magic without making my hair look flat. In fact, it felt bouncy and full of life! That said, my favourite product in the range is still the Regenerate Nourishment Serum-in-oil, which gets absorbed quickly without a greasy after feel. It nourishes my tresses and acts as a protectant against heat styling. It’s the perfect home-care hair treatment for my busy lifestyle.
“My favourite product is the Regenerate Nourishment Serumin- oil, which gets absorbed quickly without a greasy after feel. It nourishes my tresses and acts as a protectant against heat styling.” – Sonia Chew 987FM DJ/Artiste
JEN LAI
Shunji Matsuo Creative Director
As a professional hairstylist, I like to experiment with different colours. To maintain this blond hue, I touch up my roots every three weeks to a month. But that means I have to put my hair through damaging processes like bleaching and colouring. This is why I choose a high-quality range like Dove Advanced Hair Series, which I can use every day to nourish and repair hair that is weak, brittle and prone to breakage. I highly recommend the Regenerate Nourishment Shampoo for customers who constantly process their hair. It produces a very rich and fine lather that you can easily massage into your hair and scalp to thoroughly remove grease and product residue. The results are comparable to those of salon-grade haircare products. I am also especially impressed with the Regenerate Nourishment Serum-in-oil and how well it works on damaged hair. I love the light texture and how easily it can be absorbed. It leaves my hair feeling healthy and smooths out dry and frizzy tresses.
1. Dove Regenerate Nourishment Serum-in-oil, $17.90
2. Regenerate Nourishment Conditioner, $13.90
3. Regenerate Nourishment Shampoo, $13.90
The main active ingredient in the brand-new Dove Advanced Hair Series is the unique red algae, which deeply nourishes even extremely damaged hair and restores it back to health, as if the damage never happened. It helps to smooth frizziness and works just as well on hair that has been damaged by bleaching. The star product of the range is the Regenerate Nourishment Serum-in-oil. It has a unique formula that combines oil and serum, and penetrates weakened hair deeply to prevent split ends and dryness. Hair becomes shiny and tangle-free. Use it together with the Regenerate Nourishment Shampoo and Regenerate Nourishment Conditioner.
“I highly recommend the Regenerate Nourishment Shampoo... [It] thoroughly removes any grease and product residue. The results are comparable to those of salon-grade haircare products.” – Jen Lai Shunji Matsuo Creative Director
