Introduced at the beginning of the It bag era, this didn’t seem intended for a long runway.
![Her World](https://myreadingroom.s3.ap-southeast-1.amazonaws.com/img/magazine/jziPlvop08MDLSbSoGBErUK8xJ5oTcUUpbM3wEUl.png)
![Portrait of Tammy Strobel](https://myreadingroom.s3.ap-southeast-1.amazonaws.com/img/media/14614/c/landscape.jpg)
Introduced at the beginning of the It bag era, this didn’t seem intended for a long runway. Not because it wasn’t good-looking or useful (it is) but because It bags were designed to hold women’s interest for a year or two – not 10 years. Designed by Silvia Venturini (the brand’s creative director of accessories and menswear, and the third-gen and only remaining Fendi at the fashion house), the Peekaboo is 10. Keeping it relevant to diverse women, in a very crowded bag market, is no small feat. How did she do it? With as many interesting iterations as possible. The only thing that hasn’t evolved is its raison d’etre: The bag remains practical, with two main compartments, whatever its size. – RT
![My Reading Room](https://myreadingroom.s3.ap-southeast-1.amazonaws.com/img/article/mediaQN34WKAd/IV1PIyEv5r4Q7xjCr3PhUea7giQDQHdGaV7Kq4tE.png)
Regular Selleria in leather, $6,950.
The Peekaboo sometimes has a different coloured lining.
![Regular croco, $49,900.](https://myreadingroom.s3.ap-southeast-1.amazonaws.com/img/article/mediaQN34WKAd/aOfQy4U1cwo0gWG1daoohQfJrO4h4hlSB50BN325.png)
Regular croco, $49,900.
![Large velvet, $7,350.](https://myreadingroom.s3.ap-southeast-1.amazonaws.com/img/article/mediaQN34WKAd/mOhfc1rQqaB0Mh9pr61Ime1ZEkd8hU666jLL2NAx.png)
Large velvet, $7,350.
![Mini Selleria in leather, $5,690.](https://myreadingroom.s3.ap-southeast-1.amazonaws.com/img/article/mediaQN34WKAd/OgfT9eHVtgvhxZR3Qz4H9YNVV5mdfBSrgM6fBxyI.png)
Mini Selleria in leather, $5,690.
![Mini croco, $32,100.](https://myreadingroom.s3.ap-southeast-1.amazonaws.com/img/article/mediaQN34WKAd/KqdUT3nmI77gXBvjdxb5iMRioXSfPrGDApHcnzrZ.png)
Mini croco, $32,100.
![Regular croco, $49,900.](https://myreadingroom.s3.ap-southeast-1.amazonaws.com/img/article/mediaQN34WKAd/l2EXu56RP045PchXL29NRaSBR6trDcyaChcfnhc7.png)
Regular croco, $49,900.
![Mini croco with steel handle, $36,300.](https://myreadingroom.s3.ap-southeast-1.amazonaws.com/img/article/mediaQN34WKAd/YjdKFc6qtNWFLFVbR3kSrmdbVEMUsMfdoDL3HniL.png)
Mini croco with steel handle, $36,300.
![Regular shearling with FF logo print, $5,490.](https://myreadingroom.s3.ap-southeast-1.amazonaws.com/img/article/mediaQN34WKAd/akXhtHK7AwZFmcN3N21pF1njy9m1rRwf13zusjVK.png)
Regular shearling with FF logo print, $5,490.
previous article
next article