THE SECRET TO MOIST SKIN

Getting a well-hydrated complexion is easy with moisture expert Laneige’s Water Bank range, which is designed to pull moisture from the air into the skin while hydrating it from within.

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Getting a well-hydrated complexion is easy with moisture expert Laneige’s Water Bank range, which is designed to pull moisture from the air into the skin while hydrating it from within.

Quench your skin’s thirst
Moisture: it’s what keeps the skin plump and radiant, and is the one thing everyone needs, whether they’re 18 or 80.

Sadly, dehydrated skin is an all-too-common problem, caused by everything from harsh soaps to cold weather. It gets worse as we age because the skin naturally produces less hyaluronic acid, a humectant that keeps it hydrated. The skin barrier, which helps retain moisture, becomes weaker with age too. According to South Korean brand Laneige, this is a double whammy for us Asian women, as we have a naturally weaker skin barrier to begin with, compared to women from other ethnic groups.

Compounding the problem is the fact that regular water molecules are too large to get beyond the uppermost layer of the epidermis, making it an uphill task to keep the skin optimally hydrated.

Here to help is moisture expert Laneige. The brand has been working on solving the penetration problem since 2002, when it launched its best-selling Water Bank range.

Better than before
As part of its efforts in tackling the issue, Laneige has revamped two products in its Water Bank range: Gel Cream and Moisture Cream.

Both now boast mini-hyaluronate – tiny hyaluronic acid molecules designed to penetrate quickly into the skin, bind to moisture and help the skin retain it. They are also formulated with the brand’s “air-wetting formula”, so termed because of its trio of ingredients that are designed to pull moisture from the air into the skin, aid in the production of hyaluronic acid and help repair the skin barrier.

Water Bank by Numbers
26%: The increase in the skin’s moisture levels 24 hours after using the revamped Laneige Water Bank Moisture Cream.*
24 hours: That’s how long the products in the Water Bank range promise to keep the skin moisturised.
8x: That’s how much more moisturising power the current Water Bank range boasts, compared to its predecessor.
*Based on tests conducted on 20 women by clinical evaluation company Ellead.

MOISTURE EXPERT TECHNOLOGY
Though revamped, both Gel Cream and Moisture Cream retain the two hydrating technologies present in the rest of the Water Bank range: Hydro Ion Mineral Water and Moisturizing Biogene. The former – ionised water enriched with extracts of superfood quinoa – is designed to drive actives deep into the skin to activate dormant moisturising genes. The latter is said to stimulate the production of natural moisturising factors – amino acids, urea and lactic acids – that maintain the skin barrier, strengthening it and minimising moisture loss while keeping skin hydrated. 

SOMETHING FOR EVERYONE
Gel Cream has a light and refreshing gel texture that’s ideal for Singapore’s hot and humid weather. Formulated with cypress polysaccharides, known for their sebum-regulating properties, it is suitable for oily or combination skin. 

Moisture Cream is a cream formula meant for those with dry to normal skin, or who’re travelling to places with cold or dry climates. The glasswort and squalane extracts in it soothe and soften skin while reducing redness and the look of fine lines. Bonus: it creates the perfect canvas for makeup. 

Use either one day and night for round-the-clock hydration.

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Refill Me
Between May 13 and June 30, 2016, make any purchase at a Laneige boutique or counter, and you can buy one of these limited-edition Laneige water bottles for just $8. Of the $8, $2 will be donated to Waterways Watch Society (www.wws.org.sg), a non-governmental organisation dedicated to keeping Singapore’s waterways clean and pollution-free. While stocks last. Terms and conditions apply. 

Get 24-hour hydration... with Laneige’s Water Bank range. 

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STEP 1
After using a refiner and an emulsion, apply Laneige Water Bank Essence_EX, which not only hydrates but also works on strengthening the skin’s barrier function.

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STEP 2 
Using your ring finger, gently tap on Laneige Water Bank Eye Gel on the eye contour, including the eyelids.

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STEP 3 
Depending on your preference and skin type, use either Laneige Water Bank Gel Cream or Moisture Cream day and night. A ginkgo-sized amount is enough for the entire face.

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STEP 4 
For an extra moisture boost, use a Laneige Water Bank Double Gel Soothing Mask once or twice a week; leave it on for 20 minutes.