Photography Win Ston Chuang
CANDICE CHUA, 28 Through crowdfunding, she co-founded a successful brand offering nail stickers that even Hollywood celebs are fans of.
For nearly a year, Candice spent $200 per manicure, getting nail art that, unfortunately, was never done to her satisfaction. So last February, the entrepreneur (she founded a graphic design studio in 2007 and a social enterprise in 2011) turned to crowdfunding and launched a Kickstarter campaign for her nail-sticker idea.
In a month, more than $20,000 was raised, and Inni Nails was born. By August, she was rolling out customisable nail stickers – which cost US$19.90 (roughly S$27) for three sets – online. The process is simple: take any picture – of your pet, a print on your favourite dress or an online image you like – upload it to the website, and have it printed on a set of nail wraps, which are then mailed to you within a week.
“Because they’re not nail polishes, they’re non-toxic and won’t damage your nails or cause them to turn yellow,” says Candice, whose business partners Lauri and Katja Koutaniemi are from Finland, where the nails stickers are printed and shipped from. Last August, the brand was invited to helm the nail bar at Kari Feinstein’s Emmys Style Lounge, a pre-Emmy event held in Los Angeles where A-list celebrities are invited to try out the latest and coolest fashion, and beauty and lifestyle products.
Hollywood star Vanessa Hudgens was one of those who tried the nail stickers – and loved them. Earlier this year, Inni Nails created nail stickers to complement designer Ann Yee’s Spring/Summer 2015 runway show at New York Fashion Week. As far as a successful crowdfunding venture goes, we’d say Candice has nailed it.