Turning Point

COS lifted the shutters to its first store along London’s Regent Street in 2007 and quickly won a loyal following who favoured its elevated classics

Portrait of Tammy Strobel
My Reading Room

COS lifted the shutters to its first store along London’s Regent Street in 2007 and quickly won a loyal following who favoured its elevated classics. Now an empire with 189 stores spread across 32 countries, COS has chosen to celebrate its decade in the business with a special 10-piece capsule collection. “The design team took the opportunity to play and experiment in the pattern- cutting process, re-imagining the methods behind the design,” explained Karin Gustafsson, the brand’s Creative Director. What this means: Another minimalist collection comprising pared-back silhouettes, easy proportions and lightweight fabrications that’ll add to COS’ long