If Lu’s name sounds familiar, it might be because she was part of Singapore’s original generation of fashion bloggers (that’s bloggers with a capital B, not Instagram inﬂuencers) in the late 2000s with her blog Rock The Trend. Along the way, her burgeoning interest in pursuing a healthy diet, well before it became trendy to be gluten-free/pro-scoby/vegan, resulted in the decision to establish a separate outlet called Luna Folk (@lunafolkblog) early last year, where she writes, cooks and shoots her own vegan recipes. “The common assumptions are that healthy food does not taste good, is difﬁcult to cook, and also expensive to make. Luna Folk is a small step towards defying these presumptions.” While Lu’s still in the fashion and beauty industry in a different capacity these days (digital marketing for a French beauty giant), the ultimate goal is to start her own Youtube channel so that she can “detail the full cooking process step by step”.
Wool dress, Gucci