People are finding it relaxing to listen to the soothing sounds… of everyday objects.
It kind of make sense that if life and everything in it can be a cause of stress, the simplest, most mundane things might have the ability to calm you down.
That would explain the popularity of ASMR videos on YouTube. Short for Autonomous Sensory Meridian Response, ASMR refers to a reaction, often described as “tingly”, to soothing sounds like light tapping, crinkling and whispering. “ASMRtists” like GentleWhispering and Cosmic Tingles get up to 11 million views on some of their videos, and even celebs like Eva Longoria and Ashton Kutcher are said to be fans.
It has also been suggested that ASMR can help ease symptoms of depression or anxiety. Well, if it’s a way to help us de-stress and sleep through the night, we think it's worth trying.
“Mind blown (insert sound effect of mind exploding... In a good way)” – Ashton Kutcher in a Facebook post about ASMR.
Cara Delevingne @caradelevingne
Cara Delevingne made an ASMR-style video of herself reciting how she got into character for Suicide Squad. Google "ASMR Cara" to check it out!