SMASH HITS

Zalora threw its first-ever Fashion Festival, and it was #lit!

Portrait of Tammy Strobel

Zalora is such a household name that it needs no special introduction. Even for the boys, Zalora is where they click onto for their outfit needs (and to sort out emergencies on V-Day, birthdays and anniversaries!). If you were at their first ever Fashion Festival (ZFF) with us held at DECK in September, then you’ll know that they throw epic parties too! 

What went down: We got the chance to explore up to six international brand-themed interactive spaces featuring Adidas, Vans, Nars, Skin Inc, Calvin Klein and Tik Tok. Each booth was so aesthetically-pleasing that everyone couldn’t resist updating their stories on the ’gram!

Fun and games: The Instagrammable playground wasn’t the only highlight of the event. We were also the first few to get an exclusive peep at some of the soon-to-be-launched products. Although they weren’t up for sale yet, the items on the display racks certainly were. We could shop them through the Bixby Image Search using Samsung’s new Note 10 and Note 10+ placed throughout the site. As we burned some plastic and our e-wallets became lighter, we headed over to Tik Tok's booth to try our luck on winning some Zalora loot.

Music on the decks: Entertainment on the night was endless — when we thought everything was over, Tabitha Nauser and Malaysia's DJ Arabyrd came out to play. The event venue was flooded with people bopping their heads to hottest tunes while enjoying bites and drinks. Music, style and fun? Encapsulates everything we’ve known and loved Zalora for.

My Reading Room

DECK was brought to life with never-ending entertainment 

“#TeamCLEO explored interactive spaces featuring Adidas, Vans, Nars, Skin Inc, Calvin Klein and Tik Tok.” 

My Reading Room

Anything featured on the racks were purchasable 

SAVE THE DATE

Zalora’s 11.11 massive Single’s Day sale is coming, so add these labels to cart! 

POMELO

Pomelo’s the go-to brand when we covet something totally gorgeous and #trending. And with Zalora’s super-quick delivery, you'll look chic in an instant.

REVOLVE

As an American fashion retailer that carries over 500 brands, pinning down that specific outfit your favourite influencer wore has never been easier.

POP & SUKI

Pop & Suki’s bags are must-haves to ride the trending wave. You won’t spot the same bag in a crowd, because all their bags are customisable!

FOREVER 21

If we could describe Forever 21 in three words, it would be ‘young’ , ‘fun’ and ‘pow!’... Kinda like the year we turned legal. 

TEXT YAP JIN WEN PHOTOGRAPHY COURTESY OF ZALORA (SHOT BY ROSHAN MENON)

More: zalora