Chanel’s Blue Serum is the product you didn’t know you needed in a bottle as classy as the brand itself.
Chanel’s Blue Serum is the product you didn’t know you needed in a bottle as classy as the brand itself.
You may not have considered longevity to be a beauty goal but you might after getting acquainted with Chanel’s latest skincare offering, Blue Serum. Inspired by the world’s Blue Zones (geographic areas where people live longer, such as Costa Rica, Sardinia, Greece and Japan), it embraces a holistic approach to healthy skin.
An in-depth study of the inhabitants of these territories reveal that the secret to living a long life is a combination of a healthy diet, regular exercise, good stress management and a culture of social bonding. Chanel Research cross-referenced its data on skin ageing with the latest studies carried out on the inhabitants of Blue Zones and came up with Blue Serum, which works to improve 1) cellular energy, which is comparable to daily physical exercise, 2) cellular metabolism, which is as important as a balanced diet, 3) the ability to adapt to cellular stress, essential while facing the onslaught of daily life and 4) intercellular communication, which is essential for overall skin wellness.
Containing active ingredients derived from plants found in Blue Zones, Chanel Blue Serum is not so much about fighting the signs of ageing, but rather about keeping the skin healthy and youthful longer. What’s more, it’s a cross-range skincare product that’s suitable for all skin types and is compatible with all other skincare products. With regular use, you can expect smoother, firmer, plumper and more even skin.
THE RAW DEAL
Green coffee from Costa Rica
The green coffee beans grown here are particularly rich in antioxidants kahweol and cafestol.
Olives from Sardinia
Olive oil is packed with essential fatty acids and powerful antioxidants, including polyphenols.
Lentisk from Greece
A gum that’s rich in oleanolic acid, which supports the skin’s regenerative abilities.
Images Chanel.
