GLOWING NEW SKIN CONCEPT

Supercharge your beauty routine with Fresh's game-changing skincare booster, which functions as a mask prep to prime your skin so it better absorbs ingredients in your next mask, while delivering vitamins to your skin at the same time.

THE NEW SKIN PREP APPROACH

Since time immemorial, women have been slathering on clays, fruit pulp and herbal pastes to give their complexions an extra boost, whether for softer, clearer or brighter skin, so masking is definitely not new to us. But did you know that you can increase the efficacy of your mask with one simple addition to your beauty routine? Because, even if you have already been diligently masking, your skin could always use even more TLC. And this comes in the form of what we call a mask prep. Think of it as a primer that readies your skin for your mask and subsequent skincare, so it can reap the maximum benefits they offer. Unlike a regular cleanser, a mask prep cleanses more deeply, drawing out impurities from beneath the top layers of the GLOWING NEW SKIN CONCEPT Supercharge your beauty routine with Fresh's game-changing skincare booster, which functions as a mask prep to prime your skin so it better absorbs ingredients in your next mask, while delivering vitamins to your skin at the same time. epidermis. It also removes surface dead skin cells so the effects of the next mask are enhanced. While you can certainly use a harsh facial scrub as a mask prep, it can lead to breakouts for those with sensitive skin. A gentler yet powerpacked option: Fresh Vitamin Nectar Vibrancy-boosting Face Mask, which boasts a concentrated citrus fruit blend packed with gentle AHA fruit acids to effectively refine skin texture without the need for physical exfoliants. It improves skin clarity too, leaving the skin softer, smoother and ready to absorb the ingredients in your next mask. Better yet, it is said to infuse the skin with vitamins. Suitable for all skin types, it gives the complexion a healthy-looking glow – the perfect remedy for dull, tired-looking skin. The Vitamin Nectar Vibrancyboosting Face Mask isn’t the only mask from Fresh you can use to prep your skin. Dry, flaky skin will benefit from its hydrating and skin-softening Sugar Face Polish, while oily, blemish-prone skin can get a deeper detox with its Umbrian Clay Purifying Mask.

SKIN FOOD

With a yummy fruity scent and a jamlike texture that’s smooth enough – even with mildly grainy bits of lemon, orange and clementine in it – to spread easily, the Vitamin Nectar Vibrancyboosting Face Mask can be easily mistaken for an actual fruit preserve, and for good reason too. The mask has an unprecedented level of food-grade ingredients. Half its formula is made of crushed oranges, lemons and clementines so precious, they are harvested only once a year in the Mediterranean. These are then ground into 13,000kg of concentrated fruit paste to make a year’s worth of the product. The breakthrough formula was developed in the Fresh Research Lab in the LVMH Helios Research Center, where chemists, biologists and dermatologists led by Lev Glazman, Fresh’s co-founder, create efficacious products with scientifically proven results. The citrus paste provides double exfoliation: Its mildly grainy texture serves as a light scrub to smooth the skin, while its gentle AHA fruit acids work to give the skin a gentle chemical peel, revealing smooth new skin that can better absorb the goodies in follow-up masks and skincare. Citrus fruits are also known to be rich sources of vitamin C, the nutrient that helps the body rebuild collagen and stimulate collagen synthesis, thus improving skin elasticity and strength. Applied topically, vitamin C is said to reduce the appearance of brown spots and other sun damage, help improve skin healing, relieve inflammation and irritation, and boost the skin’s defense against UV rays.

NUTRITION IN A JAR

Lev’s skincare motto is that healthy skin comes from within, so when he was creating the Vitamin Nectar Vibrancy-boosting Face Mask, he drew inspiration from his own lifestyle: a nutritious diet, daily exercise, and vitamins to nourish both body and mind. Much like how supplements provide both an instant pick-me-up and long-term health benefits, the Vitamin Nectar Vibrancy-boosting Face Mask is an essential supplement to any skincare ritual. Expect visible improvements after just one use; as an anti-fatigue remedy, this mask comes to your skin’s rescue by instantly minimising the look of signs of fatigue and lending dull, tired-looking skin a vibrant, healthy-looking glow. The results are also said to be more obvious over time. According to scientific tests conducted by Fresh, this powerhouse treatment improves skin’s glow by 31 per cent, leaves the skin 34 per cent smoother and refines skin texture by 25 per cent after a single use. After four weeks of diligent use, skin’s glow is improved by 49 per cent and smoothness, by 51 per cent. Skin texture is also 45 per cent more refined.