DRESS UP YOUR BUMP

Who says maternity wear can’t be chic and trendy? Jump Eat Cry offers stylish apparel for expectant and nursing mums online and at its new flagship store.

Portrait of Tammy Strobel

Who says maternity wear can’t be chic and trendy? Jump Eat Cry offers stylish apparel for expectant and nursing mums online and at its new flagship store.

The idea for Jump Eat Cry started in 2015 – a time when maternity wear available online was not only frumpy, it was also impractical and expensive.

Word got around about the homegrown brand's comfortable, stylish and practical collection, and in no time at all, Jump Eat Cry was selling its creations to trendy mums-to-be all over Singapore.

Its 80,000-plus customers loved how the clothes made them feel – confident, beautiful, and excited to get dressed every morning.

My Reading Room

MATERNITY AND NURSING WEAR YOU’LL LOVE

Pregnancy is a special time in a woman’s life. Jump Eat Cry knows that you deserve to look and feel your best, which is why its collections are fashionably modern, fun, and designed from fabrics that are light, breathable, crease-free and stretchy – think rayon, cotton and spandex.

The label releases 30 gorgeous new designs every month and regularly restocks its most-shopped items. Whether you’re after something casual for a relaxing day out, a smart outfit for work, or a sexy, figure-hugging number for a cocktail party, you’ll find it at Jump Eat Cry.

And you don’t have to put these maternity clothes away after giving birth because you can use them post-pregnancy, too.

Each piece offers discreet nursing access – choose from lift-up access, pull-aside access, side-seam access, bust seam access, vertical seam access and button-down access – and are made to last through your nursing years and beyond. Talk about great value for money!

All apparel is designed in-house, with prices ranging from $30 for a top to $55 for a dress.

My Reading Room

THE MOTHERTOTS LINE – “TWIN” WITH YOUR LITTLE ONE

Take your wardrobe to the next level with Jump Eat Cry’s Mothertots range, made up of matching mummy-baby sets (the mummy pieces come with breastfeeding access).

Choose from tops, tees and dresses for yourself (priced between $30 and $49.90 each) and super-cute rompers and dresses for Baby (priced from $19.90 to $29.90 each).

My Reading Room

A BRAND NEW FLAGSHIP STORE

For the last three years, Jump Eat Cry has only been available online. Mums have been asking for a retail space for a long time, and this year-end, you can finally check out the apparel in person at Oasis Terraces in Punggol.

You’re invited to pop in, try on the clothes for size and stock up on the latest designs while you’re there. The store will retail Jump Eat Cry’s in-house labels, Mothercot and Mothertots.

Promo code!

Quote discount code SPHJEC18 and get $10 off with a minimum spend of $50 (offer ends Feb 28, 2019).

*Terms and conditions apply.

www.jumpeatcry.com

JumpEatCry

My Reading Room