Happily Ever After

If you’ve ever scoffed at people who advise you to “choose happiness”, it may be time to relook the skepticism.

Portrait of Tammy Strobel

If you’ve ever scoffed at people who advise you to “choose happiness”, it may be time to relook the skepticism. Researchers from the University of Minnesota and Texas A&M University have found that the way you frame your goal around an experience affects how you feel long afterwards. For instance, those who go on a holiday with the general objective of increasing happiness in life will feel the positive, rejuvenating effects longer than those who set specific goals such as experiencing relaxation. The same rule applies to material purchases. So go on, strive to be happy today and forever.

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