To challenge the rising army of e-tailers, indie brick-and-mortars have to win the battle of the four Cs: curation, customer service, concept and creative synergy. They have to give shoppers a space and an experience that can’t be replicated online. Mondays Off, our focus this month, is taking the good fight to the ground.
"Want this concept and look for yourself? Mondays Off also provides graphic and product design services."
From online in 2012 to brickandmortar a year later, this multilabel shop at 76 Haji Lane is known for its tight edit of fashion, lifestyle and homeware. It was founded by Leyna Poh, whose day job is graphic design (she was a former art director of Female). She sources new brands and POVs from her travels, flea markets, trade shows and online, and features designers and brands from Singapore, South-east Asia and East Asia prominently. Here’s our curation of the best of its newest. – RT
PHOTOGRAPHY FRENCHESCAR LIM ART DIRECTION SHAN
1 CERAMICS FROM OH!EAF
Designed locally by Carol Long and Duan Mengxi, but handmade at their studio in China’s Jingdezhen, a city famed for its porcelain and pottery. Every purchase of a mini vase is complemented by dried flowers. Their flagship store is just above Mondays Off . $12-$120
2 3 ASSORTED HOMEWARE
These items at Mondays Off come from brands like HK Living from the Netherlands, and Ommo from Hong Kong. $6-$175
4 POSTCARDS AND GREETING CARDS
The store’s selection – designed by regional and local designers (The Paper Elf, The Paper Bunny, and Fingersmith Letterpress) – will make you actually want to put pen to paper. Maybe a thank-you note to Jimmy Fallon? $1-$9.50
5 ANYTHING’S TRAVELLER TOTES
It’s an in-house brand of cloth bags with words like “Artist”, “Traveller”, “Photographer”, “Programmer”, “Journalist” or “Entrepreneur” – to remind dreamers of their ambitions. $12 each
6 STRAW BAGS AND HATS FROM LOCAL LABEL TWO BAKED BUNS
Founder Candi Tan scours Asia for handmade rattan bags, clutches and straw hats, and offers customisable text on the latter. The service is $10 at the store with a one-week lead time. $75-$135
7 TREE & BEE JEWELLERY
Designer Bryan Lim uses sterling silver, ethically sourced stones (which include conflict-free diamonds, Ethiopian opal rainbow moonstones, turquoise and black onyx), and synthetic stones in all his handmade earrings and rings. Each design’s limited quantities just make them more precious. $45-$160