To cater to busy women with impossible schedules, eye makeup has evolved to become more user-friendly, fuss-free and multi-tasking. Some even come with skincare benefits.
To cater to busy women with impossible schedules, eye makeup has evolved to become more user-friendly, fuss-free and multi-tasking. Some even come with skincare benefits.
DEPARTMENT/ SPECIALITY STORE CATEGORY
VOLUMISING MASCARA
● Readers’ Choice and Bloggers’ Choice
1. M.A.C Instacurl Lash
The brush’s curvature can be bent as much as you need to reach the most inaccessible lash. Once applied, this mascara won’t smudge and its curl won’t droop.
● Editors’ Choice
2. Lancome Grandiose Waterproof
The swan-like wand is designed to work with the shape of your face, while its bristles evenly coat every lash from root to tip. The result: soft, clump-free lashes that fan out beautifully.
EYESHADOW
● Readers’ Choice
3. Laneige Two Tone Shadow Bar
Resembling a lipstick and as easy to apply as one, this dual-coloured cream stick consists of a key colour and a pearl base to contour and create depth. Its oblique shape lets you achieve natural gradation without blending.
● Editors’ Choice
4. Make Up Store Moonshadow
This speckled eyeshadow delivers strong colour pay-off and a luxuriously creamy feel. Blend the colours for an iridescent finish or use them separately to create different looks.
● Bloggers’ Choice
5. Make Up Store Stardust
This iridescent loose eyeshadow creates a soft, dazzling effect. Layer it over other eyeshadows to add lustre or use it with a clear base for a more dewy finish.
LIQUID EYELINER
● Readers’ Choice
6. Kat Von D Tattoo Liner
Like the inks and tools that its tattoo artist creator uses, this liner is highly pigmented and budge-proof, and has an ultra-fine tip for precise application.
● Editors’ Choice
7. YSL Beauty Couture Eye Marker
As easy to wield as an actual marker, this has a precision tip for creating neat, clean lines, and a flat surface on one side of the tip for creating bold cat eyes and graphic shapes.
● Bloggers’ Choice
8. Urban Decay Perversion Waterproof Fine-point Eye Pen
The brand’s cult jet-black shade in liquid form, this eyeliner adds intensity to the eyes. We love that it glides on smoothly and is reliably waterproof. PENCIL EYELINER
● Readers’ Choice and Editors’ Choice
9. Estee Lauder Double Wear Infinite Waterproof Eyeliner
Even on oily eyelids, under tropical humidity, this long-wearing liner doesn’t budge. Wear it on its own or use the soft smudge tip to create a smoky effect.
● Bloggers’ Choice
10. Make Up For Ever Aqua XL Eye Pencil
Soft and creamy, it glides smoothly over eyelids to deliver very high colour pay-off, and stays put until you decide to take it off .
DEPARTMENT/ SPECIALITY STORE CATEGORY
EYEBROW POWDER/PENCIL/ GEL/LIQUID
● Readers’ Choice
11. Bobbi Brown Long-wear Brow Gel
Its perfect blend of wax and pigments coats hairs well and subtly fills in brows so you won’t end up with stiff or severe-looking arches.
● Editors’ Choice
12. Benefit Ka-brow! Cream-gel Color
Its buildable colour and built-in angled brush helps you create full, natural-looking brows without the risk of looking over the top.
● Bloggers’ Choice
13. IT Cosmetics Brow Power Universal Eyebrow Pencil
Those with sparse brows will love this. Not only does it mimic the look of real hair, it also has ingredients such as biotin, saw palmetto and antioxidants to reportedly support hair growth.
DRUGSTORE CATEGORY
MULTI-TASKING MASCARA
● Readers’ Choice
14. Revlon Dramatic
Definition Mascara Combining a mascara and a lash comb, this has a wand with tiered bristles that effortlessly defines and separates lashes for a more natural look – perfect for days when there’s no time to deal with clumps.
● Editors’ Choice
15. Maybelline Big Eyes Barbie Mascara
This has a dual-ended tube that holds black pigment at one end and white fibres at the other. To create doll-like eyes with spidery lashes, simply layer the two. The arginine serum in it works to help strengthen and condition lashes.
● Bloggers’ Choice
16. Kiss Me Heroine Make Long and Curl Mascara Advanced Film
Expect serious staying power from this waterproof mascara – it’ll hold out against humidity, perspiration and even rain. Its 5mm lengthening fibres and curling technology work together to “open up” the eyes to stunning effect.
LIQUID EYELINER
● Readers’ Choice and Bloggers’ Choice
17. L’Oreal Paris Super Liner Superstar Felt Liner
Its felt tip allows you to draw a line that goes from thin to bold in a single stroke – much like how a calligraphy pen works. It releases just the right amount of ink for blotch-proof application.
● Editors’ Choice
18. K-palette 1Day Tattoo Real Lasting Eyeliner 24H Waterproof
Its ultra-fine tip gives you precision and control, while three essences help moisturise the delicate skin in the eye area and reportedly promote lash growth.
● Bloggers’ Choice
19. Kate Digital Memory Liner
You won’t have to worry about smudged eyeliner with this, thanks to two polymers that help it resist water, sweat and sebum. The deep black hue also doesn’t fade as the day goes by.
EYEBROW POWDER/PENCIL/GEL/LIQUID
● Readers’ Choice
20. K-palette 1Day Tattoo Lasting 3Way Eyebrow Pencil
Pencil, powder and grooming brush rolled into one, this will neaten even the most unkempt brows. Plus, it is sweat-resistant, so you don’t have to worry about accidentally wiping your brows off .
● Editors’ Choice
21. Maybelline Fashion Brow Duo Shaper
Fuss-free, waterproof and easy to use, this has a 2mm pencil tip to subtly shape brows, and a powder sponge to fill them in and soften edges for a more natural look.
● Bloggers’ Choice
22. K-palette 1Day Tattoo W Series Essence in Eyebrow
Combining a smooth pencil, translucent powder and a brow comb, this three-in-one fix is long-lasting, hassle-free and travel-friendly. It even has 20 nourishing essences for additional skincare perks.
