Can’t get enough of Paragon’s Fashion Forward showcase in May and June? Grab these stylish kids’ brands and transform your little ones into trend-setting urbanites.
Can’t get enough of Paragon’s Fashion Forward showcase in May and June? Grab these stylish kids’ brands and transform your little ones into trend-setting urbanites.
The Great Singapore Sale (GSS) may have officially begun on June 3, but Paragon got a head start with its “Utterly Hooked” campaign a week earlier, treating shoppers to a host of promotions, rewards and even musical performances. Held in conjunction with GSS, one highlight was the Fashion Forward showcase, in which shoppers got to admire style buys with a futuristic twist, all curated by editors from Female, Nuyou, Shape, Young Parents and Home & Decor.
Kids had a special place here, with several looks dedicated for young fashionistas. Here are four key brands to help Junior stay ahead of the style pack and be a fashion “early adopter” for the fall/winter season.
RALPH LAUREN CHILDREN (#05-17/18)
Ralph Lauren Children’s latest collection channels back-to-school elements with collegiate looks in bright colours, textural fabrics, bold stripes and tartan plaids. Energetic and modern, they are perfect for the future urban sophisticate.
GUESS KIDS (#05-36)
Kids wear is no stranger to bright colours, and this latest collection by GUESS offers whimsical designs and pops of floral and polka-dot prints. Your kids will look picture-perfect in baby-doll dresses, tops and puffer jackets, for a playful blend of delicate and edgy
GOCCO (#05-14)
This Spanish brand has opened its first flagship store in Asia, right here in Paragon. You can find classic kidswear in quality fabrics and trendy prints. Check out its signature smocked dresses with intricate needlework using hand-sewn smocking techniques
STARTHREESIXTY JUNIOR (#04-44A)
Shopping for growing feet need not require much legwork at this multibrand store. Here, you’ll find a range of shoes for all occasions, such as lightweight and waterproof sandals in neon colours by Birkenstock, sports shoes by Patrick, and footwear by IFME that are specially designed to support the healthy development of children’s feet.
