The best of beauty

At The Weekly’s recent Beauty Pop-Up Truck, readers were treated to exclusive deals, fun activities and fabulous giveaways

Portrait of Tammy Strobel

At The Weekly’s recent Beauty Pop-Up Truck, readers were treated to exclusive deals, fun activities and fabulous giveaways

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When it comes to skincare and makeup, it’s always good to try them out before buying. With that in mind, we created a Beauty Pop-Up Truck to give readers the chance to test the winning products from our Best of Beauty Buys awards 2016. A total of 23 brands came on board for this year’s Beauty Pop-Up Truck event. Held for the second year running on January 21 and 22 at One Raffles Place, the main highlight at the Beauty Pop-Up Truck was a special subscription offer – everyone who subscribed to The Weekly at the truck received a bag of winning products from this year’s Best of Beauty Buys awards. What’s more, readers who subscribed on site entered the truck to The best of select another product of their choice. The truck had tester bars so that readers could test out the products, with assistance from The Weekly team. In addition, subscribers enjoyed different pampering treats – on the first day, FE The Nail Lounge offered express gel manicures while on the second day, IOMA provided detailed skin analysis sessions. That’s not all. Readers who joined The Weekly’s mailing list got a chance to spin the wheel and were rewarded with premiums and beauty products. We also ran an Instagram contest between 12 - 2 pm, where readers who posted an image of the truck and hashtagged #swwbestbeauty were each given a bottle of cold-pressed juice from Antidote. 

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Antidote cold-pressed juices for those who post on Instagram
Antidote cold-pressed juices for those who post on Instagram
Readers taking part in the Spin the Wheel activity to win mystery gifts.
Readers taking part in the Spin the Wheel activity to win mystery gifts.
The Weekly’s award-winning beauty products on display in the truck.
The Weekly’s award-winning beauty products on display in the truck.
A reader getting her nails done by FE The Nail Lounge.
A reader getting her nails done by FE The Nail Lounge.
Editor-in-Chief Barbara Koh (left) talking about all things beauty with our readers.
Editor-in-Chief Barbara Koh (left) talking about all things beauty with our readers.
The products that readers receive when they subscribe to The Weekly at this event.
The products that readers receive when they subscribe to The Weekly at this event.
A tester bar in the truck with our award-winning products.
A tester bar in the truck with our award-winning products.