CALVIN KLEIN CLASSIC

It’s almost impossible to overstate the impact CK one had when it first came out in 1994.

Portrait of Tammy Strobel
My Reading Room
CK one, $88 for 100ml, $121 for 200ml

It’s almost impossible to overstate the impact CK one had when it first came out in 1994. Citrus-based, light, clean and instantly recognisable, it was one of the earliest fragrances shared by men and women, and was an instant hit, becoming the best-selling perfume in the world the year after its launch. It’s targeted at younger customers, and every generation discovers it anew: Its brightness and energy and the way it can be (and indeed is) used lavishly, for any occasion.