Get Wet and Sweaty for Stronger UV Protection

Back by popular demand, Japanese suncare brand Anessa launches its latest sunscreens that are made to enhance sun protection when your skin comes in contact with sweat or water.

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Back by popular demand, Japanese suncare brand Anessa launches its latest sunscreens that are made to enhance sun protection when your skin comes in contact with sweat or water.

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Typically, when sunscreen you’re wearing comes into contact with sweat or water, it thins out, dissolves and becomes patchy.

That’s why Anessa, Japan’s No. 1* sunscreen brand for 16 years, has launched products that feel lightweight and non-sticky, yet are said to provide stronger sun protection when in contact with sweat or water.

THIS UV SHIELD GETS STRONGER WHEN WET

Anessa sunscreens are formulated with a cutting-edge Aqua Booster Technology developed by the Shiseido Group, which is designed to bond with sweat or water to prevent the product from thinning and breaking down.

It also reportedly improves the layer of UV protection on your skin, creating a stable, unwavering shield against UV rays, thanks to Photo Stamina Technology – this is said to prevent the breakdown of the product ingredients by converting energy from UV rays into harmless light and heat.

And the Beauty Essence in these formulas helps moisturise skin with its blend of Bulgarian rose essence, hyaluronic acid, angelica, turmeric and vitamin C.

Anessa has three sunscreen ranges: Gold for higher waterproof properties, Silver for deeper hydration, and Sensitive Skin to avoid any irritation.

*Nov 1, 2000 to Oct 31, 2016, Intage SRI data, suncare category, value share.

FOR OUTDOOR ACTIVITIES AND SPORTS

The Anessa Perfect UV sunscreens from the Gold range stay put when they come into contact with sweat and/or water, making them your perfect companions for outdoor activities.

 Perfect UV Sunscreen

Aqua Booster SPF50+/ PA++++ ($39.90). For use on both face and body, the milky lotion gets absorbed quickly, leaving skin feeling smooth and non-sticky.

Perfect Facial UV

Sunscreen Aqua Booster SPF50+/PA++++ ($34.90). Its lightweight gel texture feels comfortable on the face and is readily absorbed, making it easy to apply makeup after.

Perfect UV Spray

Sunscreen Aqua Booster SPF50+/PA++++ ($30.90). This easy-to-use spray is especially great for frequent touch-ups. Suitable for use on the face, body and hair.